All Promotions articles – Page 14
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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NewsSurya Foods launches Laila Celebration food range ahead of Diwali
The launch will be supported by a promotional campaign, which will offer shoppers the chance to win a 24-carat gold coin every day
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Promotional FeaturesBeat the competition: how characters & mascots bring profit to campaigns
Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company.
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Analysis & FeaturesHow brands can navigate the junk food advertising ban
Restrictions on TV and online advertising of HFSS products are imminent, with the potential to do ‘huge damage’. So what are brands doing to stay visible to shoppers?
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Analysis & FeaturesThe real food system changes we’re likely to see in the wake of the National Food Strategy
Supermarkets have backed Dimbleby’s call for transparent reporting, but there are signs it may put them on a collision course with suppliers
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NewsJunk food promotions ban delayed after outcry over timeframe
Retailers and suppliers had urged the government to think again about the April 2022 introduction date
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Analysis & FeaturesWhat Henry Dimbleby’s National Food Strategy means for food businesses
Dimbleby is urging ministers to ‘break the cycle’ of bad diet with a raft of drastic new taxes - but critics are questioning the sense
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NewsSnappy Shopper sees sales surge through voucher codes for Euros
New user numbers were up 46% in the week ending 28 June compared to the same week in May
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Analysis & FeaturesJunk food taxes: which countries tried them and did they work?
Mexico, Denmark and India have tried, but not all have succeeded. Find out which failed and why
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Analysis & FeaturesWhy more taxes on unhealthy food might be the answer to the UK’s obesity crisis
Campaigners are calling for the removal of VAT on healthy products. Could it work?
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NewsSupermarkets are ‘fuelling meat demand at expense of climate’
New research from environmental charity Feedback shows UK supermarkets score no higher than 45% on its Meat and Climate Scorecard
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Comment & OpinionPrice promotions still have a place in fmcg – but they need to be personal to shoppers
The future is a tailored experience, rather than legacy price promotions like BOGOF, says Matt Lee, MD at Capture
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Comment & OpinionJunk food ad war is lost – now food and drink suppliers need clarity on the details
It’s easy to see why companies are confused and even more so why they are scared
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NewsAldi backs British seafood with UK-caught fish promotion
The seven-strong range of Specialbuy fish will come from fish markets in Plymouth, Brixham and Newlyn
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Comment & OpinionMorrisons’ digital-only announcement marks a new direction for loyalty
Supermarkets have so far been unable to eliminate the plastic loyalty card
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Comment & OpinionRestricting HFSS promotions could have unintended consequences for consumers
Removing promotions could increase the price of consumers’ food shops, says Kate Halliwell, chief scientific officer, FDF
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Comment & OpinionBlanket advertising bans will not deliver results on childhood obesity
The government’s own evidence estimates the proposed online HFSS ad ban would reduce a child’s calorie intake by just 2.84 calories per day, argues Stephen Woodford, CEO of the Advertising Association.
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NewsFood leaders warn HFSS crackdown will sabotage post-Brexit trade deals
The government is currently consulting on plans including location and volume-based HFSS promotions
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NewsNisa pushes healthy living offers for January
The symbol group said it will provide retailers with “eye-catching” PoS and leaflets
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Promotional FeaturesLocation, location, location: why targeting customers 10 minutes before they enter your store is so crucial
Reaching shoppers with digital OOH marketing during the ‘final mile’ of their journey presents a major opportunity for both retailers and brands alike, writes Waze UK country manager Ruairidh Roberts