All Promotions articles – Page 9
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NewsChris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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NewsJJ Foodservice launches ‘Save Big Wednesday’ promotions campaign
This latest promotional offer is part of a wider strategy to make collecting goods more desirable for customers
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Comment & OpinionHealthier aisle ends show supermarkets have a key role in ‘levelling up’ health
It’s encouraging to see Tesco and Sainsbury’s already working on making stores healthier
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NewsKP Snacks warns customers of disruption to supply following cyber attack
In a letter seen by Better Retailing, it warned customers that disruption could last ‘until the end of March at the earliest’
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NewsChristmas ranges smaller and fewer discounts for second year running as supermarkets trim their sails
Research by The Grocer using Assosia data shows that since Christmas 2019 Tesco, Sainsbury’s, Asda, Morrisons and Waitrose have collectively cut over 8,500 products
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Comment & OpinionNew HFSS restrictions will change stores – and hopefully the nation’s health
Legislation restricting the promotion of HFSS products presents some tricky challenges but should ultimately improve our diets, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsSainsbury’s only supermarket geared up for HFSS ban, claims study
Supermarkets are running more than 4,000 online promotions for unhealthy food every week
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NewsHFSS promotions ban: supermarket leaders call for further delay
The implementation of the controversial HFSS promotions ban,has already been delayed until October 2022
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Promotional FeaturesNavigating promotional restrictions on HFSS products
With high-fat, -sugar & -salt (HFSS) legislation on the horizon, it is now more important than ever to measure the effectiveness of promotions and ensure in-store compliance and on-shelf availability, says consumer goods software specialist Exceedra.
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NewsMorrisons unveils major pork promotion in bid to aid crisis-hit pig farmers
The promotion will see a host of British counter products discounted through November
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Analysis & FeaturesWhy Asda's loyalty scheme launch will struggle to bridge the gap
‘Asda Rewards’ is being trialled in 16 stores. But how will the new scheme fare for a retailer that has always focused on everyday low pricing?
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Promotional FeaturesThe magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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NewsSurya Foods launches Laila Celebration food range ahead of Diwali
The launch will be supported by a promotional campaign, which will offer shoppers the chance to win a 24-carat gold coin every day
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Promotional FeaturesBeat the competition: how characters & mascots bring profit to campaigns
Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company.
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Analysis & FeaturesHow brands can navigate the junk food advertising ban
Restrictions on TV and online advertising of HFSS products are imminent, with the potential to do ‘huge damage’. So what are brands doing to stay visible to shoppers?
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Analysis & FeaturesThe real food system changes we’re likely to see in the wake of the National Food Strategy
Supermarkets have backed Dimbleby’s call for transparent reporting, but there are signs it may put them on a collision course with suppliers
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NewsJunk food promotions ban delayed after outcry over timeframe
Retailers and suppliers had urged the government to think again about the April 2022 introduction date
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Analysis & FeaturesWhat Henry Dimbleby’s National Food Strategy means for food businesses
Dimbleby is urging ministers to ‘break the cycle’ of bad diet with a raft of drastic new taxes - but critics are questioning the sense
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NewsSnappy Shopper sees sales surge through voucher codes for Euros
New user numbers were up 46% in the week ending 28 June compared to the same week in May
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Analysis & FeaturesJunk food taxes: which countries tried them and did they work?
Mexico, Denmark and India have tried, but not all have succeeded. Find out which failed and why