All Promotions articles – Page 9
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Comment & OpinionLoss leaders help no one. This unethical strategy should be dropped
Loss leaders are not affordable – for farmers, suppliers, small businesses or the environment, says Dan Crossley, executive director at the Food Ethics Council
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NewsWaitrose doubles down on value with new marketing campaign
The strapline ‘New Lower Prices on hundreds of your favourites’ will feature prominently in the new campaign
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NewsAldi price match schemes under scrutiny as CMA report on ‘profiteering’ looms
Yesterday supermarket bosses strongly defended claims they were inflating profit margins on the back of the cost of living crisis
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Comment & OpinionWhat next for the obesity strategy now Sunak's bogof ban's in the gutter?
It’s fortunate for Rishi Sunak that the government can’t be held to account for deliberately misleading MPs – and the public – about its obesity strategy
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NewsBan on bogofs in doubt as Sunak says no final decision yet for ‘bonkers’ policy
Having already delayed the introduction of the proposals until October, Sunak told the House of Commons yesterday that “no final decision” had been taken
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NewsAsda freezes prices of 500 food essentials
It comes with the latest figures from Asda’s Income Tracker showing household disposable incomes continue to fall on a month-by-month basis
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Comment & OpinionWhy the government needs to rethink its HFSS multibuys ban
Research suggests it could actually increase consumption, say Dr Farasat Bokhari and Professor Paul Dobson, members of the Centre for Competition Policy at the University of East Anglia
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Comment & OpinionWhy consistent measurement is key to evolving ATL and BTL advertising
The lines between traditional above the line and below the line media continue to blur, says Matt Lee, MD at Capture
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NewsSainsbury’s more than doubles Nectar Price promotion lineup
Sainsbury’s has extended the membership scheme to cover products in two new categories
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NewsDeliveroo invests £20m in summer savings campaign
The courier app has also partnered with Morrisons, Co-op and Asda to price match 550 grocery items against the retailers’ in-store prices
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NewsIceland Foods hides black cards worth a ‘year’s supply of frozen chicken’ in stores
The ‘Very Important Chick’ cards are aimed at ‘its shoppers – mums’, Iceland said
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Grocer 33Morrisons sees off rivals with surge of cheapest deals
The Bradford-based retailer came in at £65.58 – £2.80 cheaper than Asda
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NewsSainsbury’s overhauls Nectar scheme with Clubcard-style discounts
Customers will be offered lower prices on more than 300 products including Heinz Beanz, Nescafé coffee and Coke Zero multipacks
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Grocer 33Lamb deals drive down inflation in Easter shopping basket
Average price of Easter-themed shopping basket was 0.9% cheaper year on year and 7.5% cheaper month on month
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NewsOcado extends Tesco price match in response to cost of living crisis
The price promotion is an extension of the Ocado’s long-standing Low Price Promise
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NewsFlorette and Higgidy announce partnership to give shoppers better value
The partnership will include recipe inspiration and promotions to support consumers
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Comment & OpinionCMA investigation into confusing pricing neglects impact of the discounters
It seems unlikely the CMA’s review will result in significant legal change
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Comment & OpinionWhy 2023 is the year of ‘back to basics’ and collaboration
Our industry will weather 2023 better if we look at what our shoppers tell us through their spending and response to change, says Steph Cullen, head of manufacturing at IRI
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WhitepapersHow to get to grips with what consumers want in 2023
Understanding what consumers want in the midst of a cost-of-living crisis is a major challenge for consumer goods companies. So how can brands and retailers best tackle this?
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Comment & OpinionCan retailers and brands deliver volume growth in 2023?
Volume becomes the kingmaker this year, says Warren Ackerman, head of European consumer staples research at Barclays