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Meat-free brands unite with new campaign to drive category growth
By Grace Duncan2025-05-19T11:33:00
The campaign, ‘Meat Free Made Easy’, has launched as a “large scale, test-and-learn activation” across Instagram, press and influencer channels
More than 40 of the UK’s leading meat-free brands and organisations have joined forces in a category-wide campaign aimed at driving penetration and growth
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