The Wholesale Group’s data insight platform now has 26 different wholesale businesses utilising it, reporting weekly sales out data by customer type.
The platform is now the “largest read of wholesale businesses in the sector”, according to The Wholesale Group joint MD Tom Gittins.
“In addition, it is also the only read that spans all wholesaler types and all product categories. More than 120 suppliers are gaining invaluable insight from the platform to better understand independent wholesale, which in turn is driving actionable growth right across the channel.”
The platform, powered by data and wholesale specialists TWC, shares SKU-level data. This allows suppliers to identify gaps and opportunities to inform decisionmaking around resource and investment.
Suppliers can also utilise the group’s reach and marketing platforms to better communicate with members.
TWC MD Tanya Pepin added: “We are delighted that The Wholesale Group’s data service continues to broaden and deepen, with ‘customer/business-type’ reporting now available.
“What this means is more data, richer insights and a broader market view for both members and suppliers, which enables smarter decisions and stronger growth opportunities. Market and economic conditions remain tough for operators, and data interrogation has got to be used to its fullest potential to identify opportunities and grab them.”
Nestlé national account manager Will Tomlin-Davies said the insight continues to help drive the food and beverage company’s growth across the wholesale channel.
“The diversity of wholesaler type providing sales out data allows us to pinpoint sales gaps and opportunities in an ever more efficient and effective way. It is great to see more members joining the platform plus the addition of customer type, which will only help us to continue our impressive growth year to date,” he added.
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