All Promotions articles – Page 7
-
Comment & OpinionWhat’s with Which?’s witchhunt against loyalty cards?
Which? claims the latest use of personalised deals could lead to an epidemic of overbuying as hapless hard-up Brits go on spending splurges in search of Clubcard rewards
-
NewsSainsbury’s promotion sees ‘Nectar Purple’ cans hidden in Diet Coke multipacks
Shoppers can win £100 of Nectar Points by finding a purple can
-
Promotional FeaturesHow creative automation can change the future and scale of retail marketing
For retail marketing teams, the pressure is on to create content that resonates across multiple channels – and the task is huge. Discover how creative automation can transform and streamline the process, optimising content creation and performance.
-
Comment & OpinionWhy the Grocer 33 price comparison survey is allowing loyalty prices
Our transparent (and constantly changing) Grocer 33 weekly price comparisons show time and again that loyalty pricing is having a meaningful impact on inflation, says Adam Leyland, editor-in-chief of The Grocer
-
Analysis & FeaturesLoyalty prices preferred to vouchers and price-matching and more loyalty insights
Shoppers love loyalty prices, our survey shows. But how genuine are the deals? And are they fair on shoppers who don’t have one?
-
NewsLoyalty card pricing backed by shoppers, exclusive survey reveals
Smartphones have made it easy for shoppers to download multiple loyalty apps… and not forget them
-
NewsRetail media will be ‘bigger than TV’ by 2025 says Tesco
At the IGD event it cited experts who put worldwide retail media ad spending on track to increase by nearly $100bn by 2025, making it larger than television as an addressable market
-
Comment & OpinionDiscounters keep the market honest and ensure shopper trust
The discounters keep us out of arguments that rage in markets like Canada, where doubts circle around retailers profiteering, says David Sables, CEO of Sentinel Management Consultants
-
Comment & OpinionThink carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
-
Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
-
Analysis & FeaturesSpotted in stores: what’s new for April 2024
Each month, we highlight new and interesting products, displays and features our team has snapped in the leading grocers
-
Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
-
NewsCity snapshot: Eagle Eye secure contract to help Tesco personalise Clubcard promotions
Grocery tech firm Eagle Eye has won a one-year contract with Tesco to power its personalised Clubcard challenges. Plus, Ultimate Products chairman Jim McCarthy to leave group and Supermarket Income REIT makes first move into France
-
NewsMorrisons launches personalised loyalty card rewards for customers’ favourite brands
The My Points Boosters scheme is being trialled in the latest phase of the relaunch of its More Card programme
-
NewsSuncare sales boosted by hot weather and Superdrug price cuts
Bucking the volume decline in most skincare sectors, suncare grew 10.6% in 2023
-
NewsSainsbury’s mimics Tesco for third time with new everyday low prices campaign
‘Low Everyday Prices’ will replace Sainsbury’s long-running Price Lock campaign
-
NewsMorrisons rolls out digital coupon clearing platform with Savi
Savi had been working with Morrisons, as well as other UK supermarkets, to process paper coupons for decades
-
Comment & OpinionHas the economy really ‘turned a corner’ after January’s resurgence?
Economists remain divided on whether January signalled a turnaround for consumer spending and retailer sales, says Alex Lawrence, senior strategic insight director at Circana
-
NewsScottish companies face most draconian clampdown yet on HFSS
Under the proposals, revealed in a new consultation today, the Scottish government said it would ban all promotions of HFSS products
-
Analysis & FeaturesKids’ checkouts and Palestine protests: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg