All Promotions articles – Page 7
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Comment & OpinionCMA should investigate Aldi Price Match rather than loyalty
Tesco and Sainsbury’s remove items from Aldi Price Match when the discounter lowers the price further, says David Sables, CEO of Sentinel Management Consultants
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Analysis & FeaturesHow manufactured food and drink can be healthier – the experts wade in
Amid delays to HFSS restrictions and growing concerns around ultra-processed foods, campaigners are calling on food manufacturers and retailers to set a precedent for public health
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NewsMorrisons marks 125-year anniversary with special TV ad
The 40-second long ad called ‘Over the counter, over the years’ tracks a conversation between Morrisons staff and shoppers across different time periods
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Analysis & FeaturesIs Amazon Prime still worth it without grocery perks?
Exclusive grocery access is the latest Prime benefit to be rescinded
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NewsMorrisons sets 70% target for More Card transactions
The Morrisons More scheme was relaunched in May 2023 with a promise of a “radical” overhaul, featuring the latest personalised tech.
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NewsSubway introduces foot-long sides alongside sandwich offer
Customers will be able to pair classic foot-long subs with foot-long sides including dippers and cookies
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Comment & OpinionWhat’s with Which?’s witchhunt against loyalty cards?
Which? claims the latest use of personalised deals could lead to an epidemic of overbuying as hapless hard-up Brits go on spending splurges in search of Clubcard rewards
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NewsSainsbury’s promotion sees ‘Nectar Purple’ cans hidden in Diet Coke multipacks
Shoppers can win £100 of Nectar Points by finding a purple can
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Promotional FeaturesHow creative automation can change the future and scale of retail marketing
For retail marketing teams, the pressure is on to create content that resonates across multiple channels – and the task is huge. Discover how creative automation can transform and streamline the process, optimising content creation and performance.
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Comment & OpinionWhy the Grocer 33 price comparison survey is allowing loyalty prices
Our transparent (and constantly changing) Grocer 33 weekly price comparisons show time and again that loyalty pricing is having a meaningful impact on inflation, says Adam Leyland, editor-in-chief of The Grocer
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Analysis & FeaturesLoyalty prices preferred to vouchers and price-matching and more loyalty insights
Shoppers love loyalty prices, our survey shows. But how genuine are the deals? And are they fair on shoppers who don’t have one?
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NewsLoyalty card pricing backed by shoppers, exclusive survey reveals
Smartphones have made it easy for shoppers to download multiple loyalty apps… and not forget them
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NewsRetail media will be ‘bigger than TV’ by 2025 says Tesco
At the IGD event it cited experts who put worldwide retail media ad spending on track to increase by nearly $100bn by 2025, making it larger than television as an addressable market
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Comment & OpinionDiscounters keep the market honest and ensure shopper trust
The discounters keep us out of arguments that rage in markets like Canada, where doubts circle around retailers profiteering, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionThink carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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Analysis & FeaturesSpotted in stores: what’s new for April 2024
Each month, we highlight new and interesting products, displays and features our team has snapped in the leading grocers
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Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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NewsCity snapshot: Eagle Eye secure contract to help Tesco personalise Clubcard promotions
Grocery tech firm Eagle Eye has won a one-year contract with Tesco to power its personalised Clubcard challenges. Plus, Ultimate Products chairman Jim McCarthy to leave group and Supermarket Income REIT makes first move into France
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NewsMorrisons launches personalised loyalty card rewards for customers’ favourite brands
The My Points Boosters scheme is being trialled in the latest phase of the relaunch of its More Card programme