All Promotions articles – Page 2
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Comment and Opinion
How consumers shopped food and drink in 2023
Own label and treat categories have been winners of the past year, says Rachel White, NIQ MD UK & Ireland
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Comment and Opinion
Promotions are back with a bang, but who will buy these brands at the rsp?
Are brands helping customers if it’s only via promos? It’s a dangerous game
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Analysis and Features
Soup 2023: chilled sales back on the boil
Chilled soup brands are hot again. They’re back in volume growth and they’re outperformed own label
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Promotional Feature
How brands can meet the call for sustainable packaging
With more manufacturers looking into innovation that will protect the environment, discover how brands can transform their approach with packaging solutions without losing their decorative touch.
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Analysis and Features
Christmas dinner wars: this year’s deals unpacked
Retailers have been battling for the Christmas dinner table by putting their best deals forward for the festive feast, ranging from £14 to £220
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Comment and Opinion
How is Aldi selling a côtes du rhône wine for £3.49?
Aldi’s award-winning red barely covers the cost of the VAT and duty. So what’s behind the move? And is it irresponsible?
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Category Report
How can fish brands hook chip shop punters?
Dinner from the local chippy isn’t as cheap as it was. So, brands are looking at ways to offer shoppers an affordable fish supper
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Promotional Feature
Why net revenue management holds the secret to sustainable CPG growth
Revenue growth for consumer-packaged goods is not simply about building value and volume sales. Find out why effective net revenue management is vital to healthy CPG performance.
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Analysis and Features
How small brands can navigate supermarket trade investment ‘asks’
Startups and challenger brands facing ‘exorbitant’ media and promotions charges from supermarket buyers
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News
Co-op named biggest supporter of British berry industry for 2023 season
The growers’ group has announced that Co-op achieved the highest volume growth in berry sales with a 22.1% increase across all berries
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Promotional Feature
Why mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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News
Startups and challenger brands facing ‘exorbitant’ media charges
One supplier claimed they had been asked to spend £20k on a single Instagram post
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Comment and Opinion
Can Steve Barclay navigate Defra from mess to environmental success?
Some of those who were baying for the blood of Defra secretary Thérèse Coffey might be thinking of the old adage ‘be careful what you wish for’
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Grocer 33
Asda comes in comfortably cheaper than loyalty schemes
At £76.67, Asda came in £1.36 than nearest rival Morrisons
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News
Amazon Fresh gears up for festive fight
The e-commerce giant’s UK grocery arm has introduced price cuts and an improved delivery slot booking experience
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News
Morrisons slashes cost of 58 Christmas favourites
The supermarket is investing more than £4m to cut the price of the products by an average of almost 20%
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Grocer 33
Asda cheapest on shelf but Clubcard Prices edges it
Asda was exclusively cheapest for 10 items, including the Anchor butter
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News
Asda pulls plug on Home Bargains price match campaign
Asda has paused the price match mechanic while it looks at the performance of the lines included and the proposition as a whole
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Grocer 33
Asda cheapest on shelf but Clubcard Prices undercuts it
Inflation still running 9.4% higher, with Ambrosia custard pots 50% more expensive
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News
Rapid grocer Gopuff runs 10p fruit & veg promotion
The fresh produce involved in the promotion is being supplied by Morrisons and Wholegood