All Promotions articles – Page 2
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Analysis & FeaturesBigger, better: inside Lidl’s new-look sites
Lidl is once again accelerating its UK expansion. Our Grocer of the Year 2025 has bigger stores, a health focus and revamped layouts, backed by a new sale and leaseback strategy
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Comment & OpinionIf Pret’s golden days are over, where does it go next?
Pret has reported a 3% increase in like-for-like sales but signalled a strong focus on value for money going forward, says Jeremy Garlick, partner at Insight Traction
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NewsAsda’s first-ever meal deal set to shake up lunchtime market
Asda is shaking up the supermarket lunchtime market with its first-ever fixed-price meal deal, offering a main, snack and drink for less than £4
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NewsTesco unveils 270 new and improved frozen products in major relaunch
The move includes many own brand relaunches and a raft of deals with brands
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Comment & OpinionWH Smith’s ‘pay-to-play’ model isn’t the real problem
WH Smith’s ‘pay to play’ model was one of the great unspoken topics in our industry, says Andrew Allen, consultant and entrepreneur-in-residence at Bidfood
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NewsWes Streeting says supermarkets will be ‘set free’ to decide how to meet new healthy food standard
Streeting said that under his plans for regulation under a new healthy food standard, retailers would be permitted to use promotions to achieve the greatest results on making baskets healthier
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NewsWH Smith media fees of up to £125k branded ‘astronomical’ by retail experts
It comes after challenger brands spoke out about the high cost of ‘media packages’ last week
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Comment & OpinionCan Pret a Manger take a bite out of the meal deal market?
Pret a Manger is on a mission to test new meal deals before a full-scale rollout, but can its latest promo mechanic succeed?
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NewsMorrisons kicks off pre-Christmas price war by cutting hundreds of prices
Morrisons has targeted ‘key volume lines’ and cupboard essentials, cutting the price of chicken breasts, olive oil and enchilada meal kits, by around 18% on average
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NewsSupermarkets scale back on voucher sites
Figures shared by discounting website VoucherCodes show a 37% drop in grocery offers published on the site in the first half of the year
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NewsWH Smith ‘taking advantage of challenger brands’ with media support packages
Challenger brands say WH Smith is charging exorbitant sums despite poor implementation and compliance issues
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NewsMidcounties Co-op celebrates 20th anniversary with member deals and discounts
The society, which is one of the UK’s largest independent co-operatives, said the milestone marked two decades of growth, innovation and community impact
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Comment & OpinionLittle Treats: loyalty rewards are a long overdue smart move for Waitrose
Most Waitrose shoppers are likely to want better Waitrose rewards much more than John Lewis rewards
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Analysis & FeaturesWhat do shock HFSS report authors want the government to do?
The first independent report on the HFSS promo ban is out, and after slamming ‘botched’ plan, its authors want the ban to target all HFSS products
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Comment & OpinionWhy the HFSS promotions ban was never going to work
It’s easy to carp from the sidelines when well-intentioned folk try to effect important change – but the HFSS promotions ban was never going to work.
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NewsHFSS promotions ban slammed despite reduction in junk food sales
Two million fewer junk food items were sold every day. But researchers from the University of Leeds concluded that the ban could have resulted in a much bigger shift
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Comment & OpinionHFSS brands must resist rewinding the clock on price promotions
Many brands fall into a trap: relying too heavily on deep discounts, competing purely on price, and ultimately entering a race to the bottom, says Lorna Hawtin, chief strategy officer at Zeal
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NewsMcCoy’s unveils ‘NFL-inspired’ crisps and Super Bowl promotion
McCoy’s is offering shoppers the chance to win an all-expenses-paid trip to the event
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NewsMorrisons faces supplier backlash over demands for spend to be brought forward
Morrisons is understood to have contacted suppliers across a raft of categories in what sources described as ‘bullish’ demands for investment due in its Q4 period to be accelerated to its current Q3
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Promotional FeaturesWhy today’s promo shoppers want more than just a discount
Today’s consumers are more than just discount chasers and those brands that rely on outdated promotional playbooks risk falling behind. Discover how to adapt to this new generation of promo shoppers to gain not only sales, but long-term loyalty.