Lancashire Farm has partnered with Mr Bean for the launch of an on-pack promotion.
It will roll out across the brand’s Natural Bio, Fat Free and Greek Style ranges this October.
Shoppers will have the chance to win prizes including a UK weekend break and Mr Bean merchandise.
The promotion will be backed by a digital campaign across Lancashire Farm and Mr Bean’s owned channels, as well as a dedicated landing page on the Lancashire Farm website.
“We’re delighted to collaborate with Banijay Kids & Family to bring the beloved Mr Bean character to our packaging,” said Jack Morrison, head of commercial at Lancashire Farm.
“Lancashire Farm has a strong connection with families across the UK, and we’re excited to deliver these fun, promotional packs to households nationwide.”
The campaign coincides with the 35th anniversary of Mr Bean, which was co-created by Rowan Atkinson and Richard Curtis, and continues to thrive through the animated series produced by Tiger Aspect Kids & Family, part of Banijay Kids & Family.
“Mr Bean continues to deliver exceptional brand value driven by its broad family appeal and global recognition,” said Hannah Clarke, senior brand & marketing manager, Banijay Kids & Family. “Our collaboration with Lancashire Farm is a playful, high-visibility campaign and a fantastic example of how we’re extending the reach of Mr Bean through smart, family-focused brand activations.”
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