Tesco has announced the biggest relaunch of its frozen food lineup since 2018, with 270 new and improved products.
The move includes many own brand relaunches and a raft of deals with brands including Greggs, Crosta Mollica, Zizzi, White Rabbit, Kitchen Joy and Itsu, as well as new brands Street Snacks and Craft Pizza.
Tesco has also extended its Finest range with new pizzas, pies, poultry, fish, meat and desserts. Among other new products are Finest Korean Chicken Tenders and Tesco Takeaway Carbonara Pizza.
It has also updated over 50 products with an improved recipe and refreshed packaging.
Tesco is also including air fryer instructions on all its own brand products for the first time as part of the relaunch.
The supermarket said its research found a third of people ate frozen food at least twice a week.
A “standout” from the relaunch was its pizza range, it said, featuring a bold, colourful redesign that brought “a fun, takeaway-style feel”, as well as reformulated products with more toppings. The makeover includes 17 new lines in meat, fish and poultry.
“We are excited to bring the biggest change to our frozen aisle in nearly a decade, with more than 270 new and improved products,” said Tesco frozen category director Naomi Kasolowsky.
“Frozen food is fantastic quality, super convenient and offers great value. We know our customers will love the changes coming this autumn as we improve both our Tesco range and introduce exciting new brands to the shelves.”
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