WH Smith media fees of up to £125k branded ‘astronomical’ by retail experts

Wh-smith-uk-travel-rail-london-victoria (2)

It comes after challenger brands spoke out about the high cost of ‘media packages’ last week

WH Smith is charging brands “astronomical” amounts of money to advertise in its travel stores that they will never see a return on, according to retail experts.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW