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Data: Rivals undercut Tesco on third of Everyday Low Prices range
By Elinor Zuke2026-01-12T10:15:00
Analysis of Assosia data by The Grocer shows consumers could buy 32% of the products featured in Tesco’s new Everyday Low Prices campaign cheaper somewhere else
Rivals offer better prices for nearly a third of branded lines sold in Tesco’s new flagship Everyday Low Prices campaign.
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