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Asda records its biggest pricing win of the Grocer 33 year
By Elinor Zuke2026-02-27T09:33:00
The win will be music to the ears of executive chairman Allan Leighton, who aims to be 5%-10% cheaper than other mults by the end of 2026
Asda secured an emphatic victory this week with a basket that was a full 9% cheaper than its full-range rivals.
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