JJ Foodservice has launched a range of herbs and spices under its new Signature premium own brand.
The range features 16 products including oregano, cumin, turmeric, sumac, and isot pepper.
It also includes four new 3kg SKUs in ground black pepper, garlic powder, crushed chilli and paprika powder for restaurants.
“We created the Signature brand to give our customers an own-brand option that delivers premium quality at everyday low prices,” said JJ Foodservice chief product officer Sezer Ozkul.
“We’ll be expanding the Signature brand over the coming months with new products that reflect what our customers are looking for.”
It features colour-coded packaging, such as green for herbs, red for spices and off-white for other products.
Prices start from £1.49, with the full range available to order via the JJ Foodservice website and across its 12 UK branches.
It follows the launch of JJ’s Fish & Chips campaign last week, to highlight the business as a “one-stop shop” for fish and seafood.
Launching ahead of National Fish & Chip Day on 5 June, the campaign includes a new brochure showcasing the wholesaler’s full frozen fish and seafood range and a £30-off voucher for all new customers.
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