Archive of all Ginsters articles
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories
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NewsGinsters throws another £4m behind ‘Taste the Effort’ campaign
A new TV ad, premiering on 13 February, sees the return of Merryn the farmer
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RankingsSavoury pastries 2025: Posh pies and pastries keep sales warm
Posh pies and innovative on-the-go formats have stopped the savoury pastry market going stale over the past year
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Category ReportCan pastries grab a slice of at-home lunches? Trends in savoury pastries 2025
Eight of the top 10 savoury pastry brands are in value and volume growth despite big gains for premium own label. Who’s winning?
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NewsGinsters adds trio of Festive pastries for Christmas
Ginsters has brought back Festive Chicken & Stuffing Slice 170g for a fifth year
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NewsGinsters unveils Pockets range, inspired by street food flavours
The range was created specifically to ‘meet the needs of under 35s’, said Ginsters
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NewsGinsters teams up with Heinz to launch Beanz & Cheese Slice
The NPD is claimed to contain ‘the perfect ratio of Beanz, cheese and pastry in every bite’
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NewsPepsiCo unveils Extra Flamin’ Hot gelato and lip balm in TikTok drop
The snacking giant has teamed up with Doughlicious, UpCircle and Ginsters to launch three limited-edition products
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Category ReportThe power of pastry: savoury pastries & pies category report 2024
Savoury pastries are fast becoming a superhero in food-to-go and meal-for-tonight fixtures. What’s the secret behind their strength?
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ProfilesGinsters’ Stephanie Hildon on pasties, Bucks Fizz and gone-off milk
We have so many entrepreneurs and startup businesses in the UK and it’s so hard for them to get a foot up into retail, says MD Stephanie
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2023: Plant-based Food-to-go
Judges praised the “creamy” filling of this Ginsters slice and quality of the pastry
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Comment & OpinionFarmer Merryn helps Ginsters show off Cornish veg sourcing
You can’t question Merryn’s dedication: she works as a scarecrow, ploughs by hand and employs some lo-fi technology to talk to her crops
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ProfilesMy Alternative CV: Ginsters’ Emma Stowers on cartwheels, Simon Cowell and home cooking
‘The most rewarding part of my job is helping people to grow as individuals and achieve their goals’
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ProfilesMy food & drink job: Lucy Wilkins, commercial executive, Ginsters
A graduate scheme led Lucy to the career in food she always dreamt of
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Analysis & FeaturesTop campaigns 2022: the most influential adverts in food and drink
We've found 50 ads in 50 categories to enjoy
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Analysis & FeaturesSavoury pastries & meat snacks: NPD keeps pastries & pies fresh
Canny innovation has helped savoury pastries hold their own in the wake of the pandemic
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Category ReportWhy the meal deal could be on life support: Food-to-go category report 2022
Meal deal prices are on the up – and rising labour costs are likely to make the situation critical. How can the supermarkets adapt?
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Category ReportHow exotic pie is getting a piece of the action: savoury pastries & meat snacks category report 2022
Brands are reaching for global influences to reinvigorate pastry and meat snacks. Can they reinvent the pie for a new shopper?
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NewsMedia Bites 24 October: Morrisons, staff shortages, Deliveroo
Morrisons owner CD&R is seeking to sell and lease back five supermarkets in what is thought to be the first such deal to be sanctioned in the Bradford-based grocer’s 123-year history
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NewsSamworth Bros commits £100m investment following Covid rebound
Samworth has pledged to invest more than £100m in growth over the next two years after bouncing back from Covid