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Asda vows to undercut Tesco, Morrisons and Sainsbury’s loyalty prices by up to 50%
By Stephen Jones2026-01-08T11:43:00
Source: Asda
A year on from relaunching Asda Price, Allan Leighton is laying down the gauntlet in a renewed price offensive
Asda has reiterated its everyday ‘Asda Price’ credentials, vowing to undercut rivals Tesco, Sainsbury’s and Morrisons by as much as 50%.
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