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Christmas volumes under pressure despite highest ever supermarket sales
By Ed Devlin2026-01-06T08:08:00
Supermarket sales in December hit a record £13.8bn but volumes declined as growth came in below grocery inflation, with hard-pressed shoppers leaning heavily on promotions in the run-up to Christmas
Discounters Aldi and Lidl recorded their biggest-ever Christmas share as more households looked to save money last month. The pair reached a total share of 16.8%, while the large format grocers accounted for 60.3% of sales over the four weeks to 28 December.
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