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Supermarket price wars: how are rivals answering Asda’s cuts?
By Elinor Zuke2025-11-18T15:58:00
Tesco has ramped up its pricing fightback against Asda, cutting 3,352 SKUs in a month as the supermarket giant defends its market share
Asda is on the war path when it comes to price, having last month announced cuts to 956 ‘family favourite products’.
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