£1,400 a year on takeaways? How at-risk people make food choices

By Dene Mullen2026-02-23T12:15:00

Bags of Taste founder Alicia Weston on why the country’s most at-risk people make the food choices they do

At Bags of Taste, we’ve spent years deconstructing the “Food Trap” using the frameworks of Learned Helplessness and Scarcity Theory. If we want to solve food poverty, we have to stop talking about “willpower” and start talking about the reality of the environment.

£1,400 a year on takeaways? How at-risk people make food choices

1. Learned Helplessness & The “No-Slack” Zone

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