
Dene Mullen
Dene is The Grocer's features editor.
Contact info
- Tel:
- 01293 610458
- Email:
- dene.mullen@thegrocer.co.uk
Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
Grocer 33Tesco is Maidstone’s finest supermarket in mystery shop
Our shopper found the 32,317 sq ft Tesco ‘clean and well stocked’ with an ‘excellent range of more unusual brands’
Analysis & FeaturesAs inflation bites, why are budget food ranges disappearing?
With the cost of living squeezing shoppers ever harder, you’d expect value ranges to be expanding – but the opposite is true. What’s going on?
Grocer 33‘Relaxed’ Waitrose store is Birmingham’s best supermarket
Waitrose excelled on customer service and features, with our shopper praising all staff she interacted with as “extremely friendly, helpful and efficient”
Grocer 33‘Excellent’ Sainsbury’s is the best store in Sheffield
Our shopper praised Sainsbury’s ‘excellent condition’ and said it was ‘worth the trip’
Grocer 33Waitrose voted best Oxford supermarket in mystery shop
In keeping with Oxford’s relatively prosperous 542,000 population, it was Waitrose that took the win this week
InterviewsFairtrade’s Marike Runneboom de Peña on how trade can end poverty
As Fairtrade International issues a new global strategy, its CEO talks switching to a risk-based approach and breaking the ‘poverty in mindset’
Grocer 33Sainsbury’s wins Portsmouth supermarket mystery shopper survey
Sainsbury’s Farlington store combines convenience with strong availability
InterviewsOrdo’s Barty Walsh on making the oral care category emotive
Ordo’s co-founder talks TV inspiration, affordability, kids’ oral health and how his brand accidentally broke America
Grocer 33Aldi is best shop in South Shields as friendly staff stand out
Customer service was high across the board this week, particularly at Aldi with its ‘very upbeat and friendly’ staff
Comment & OpinionThe buzz about honey and the bias we don’t want to admit
The UK can’t make all its own honey – so Brits need to get over an unconscious bias over Chinese produce
Grocer 33Billericay Waitrose wins Basildon supermarket mystery shop
The 24,169 sq ft Waitrose is located on Billericay high street and won by a comfortable 13 points
Grocer 33Tesco scores huge 98 points to take title of Cambridge’s best supermarket
Tesco on Yarrow Road set out its stall with a perfect availability score and matched that achievement in almost every other area
Comment & OpinionBrewDog sale is a s***show for staff as well as investors
BrewDog debacle has let down staff and investors, and smacks of corporate greed, mismanagement and heartlessness
Grocer 33Morrisons is best supermarket in high-scoring Bournemouth shop
Our Morrisons shopper said that ‘what sticks in my mind most is how fresh everything looked’
Analysis & Features£1,400 a year on takeaways? How at-risk people make food choices
Bags of Taste founder Alicia Weston on why the country’s most at-risk people make the food choices they do
Analysis & FeaturesFood deserts: the problem and how to solve it
For the poorest shoppers, access to healthy food is scarce. Affected areas are caught in a vicious circle of reduced choice and more fast food. What steps need to be taken?
Grocer 33Best online mystery shop in Manchester goes to Ocado
Ocado’s winning score of 84 was anchored in a solid performance on availability
Grocer 33M&S score impresses in Newcastle supermarket mystery shop victory
That 25,000 sq ft M&S racked up near-perfect scores in almost every category
Analysis & FeaturesHow supermarkets are failing blind and visually impaired shoppers
This week’s mystery shop highlights key lessons supermarkets must learn to help visually impaired shoppers





