All articles by Dene Mullen
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Grocer 33‘Excellent’ Sainsbury’s is the best store in Sheffield
Our shopper praised Sainsbury’s ‘excellent condition’ and said it was ‘worth the trip’
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Grocer 33Waitrose voted best Oxford supermarket in mystery shop
In keeping with Oxford’s relatively prosperous 542,000 population, it was Waitrose that took the win this week
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InterviewsFairtrade’s Marike Runneboom de Peña on how trade can end poverty
As Fairtrade International issues a new global strategy, its CEO talks switching to a risk-based approach and breaking the ‘poverty in mindset’
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Grocer 33Sainsbury’s wins Portsmouth supermarket mystery shopper survey
Sainsbury’s Farlington store combines convenience with strong availability
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InterviewsOrdo’s Barty Walsh on making the oral care category emotive
Ordo’s co-founder talks TV inspiration, affordability, kids’ oral health and how his brand accidentally broke America
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Grocer 33Aldi is best shop in South Shields as friendly staff stand out
Customer service was high across the board this week, particularly at Aldi with its ‘very upbeat and friendly’ staff
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Comment & OpinionThe buzz about honey and the bias we don’t want to admit
The UK can’t make all its own honey – so Brits need to get over an unconscious bias over Chinese produce
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Grocer 33Billericay Waitrose wins Basildon supermarket mystery shop
The 24,169 sq ft Waitrose is located on Billericay high street and won by a comfortable 13 points
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Grocer 33Tesco scores huge 98 points to take title of Cambridge’s best supermarket
Tesco on Yarrow Road set out its stall with a perfect availability score and matched that achievement in almost every other area
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Comment & OpinionBrewDog sale is a s***show for staff as well as investors
BrewDog debacle has let down staff and investors, and smacks of corporate greed, mismanagement and heartlessness
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Grocer 33Morrisons is best supermarket in high-scoring Bournemouth shop
Our Morrisons shopper said that ‘what sticks in my mind most is how fresh everything looked’
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Analysis & Features£1,400 a year on takeaways? How at-risk people make food choices
Bags of Taste founder Alicia Weston on why the country’s most at-risk people make the food choices they do
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Analysis & FeaturesFood deserts: the problem and how to solve it
For the poorest shoppers, access to healthy food is scarce. Affected areas are caught in a vicious circle of reduced choice and more fast food. What steps need to be taken?
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Grocer 33Best online mystery shop in Manchester goes to Ocado
Ocado’s winning score of 84 was anchored in a solid performance on availability
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Grocer 33M&S score impresses in Newcastle supermarket mystery shop victory
That 25,000 sq ft M&S racked up near-perfect scores in almost every category
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Analysis & FeaturesHow supermarkets are failing blind and visually impaired shoppers
This week’s mystery shop highlights key lessons supermarkets must learn to help visually impaired shoppers
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News‘Appalling’ Asda staff belittled blind mystery shopper
A registered blind shopper, who was taking part in a Grocer 33 mystery shop, has branded Asda staff at its Newton Abbot store “appalling”
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Grocer 33Tesco scores highest in our visual impairment mystery shop
This week, for the first time, the Grocer 33 mystery shop was carried out entirely by blind or partially sighted customers
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InterviewsScott Davies: the builder‑turned‑beekeeper disrupting the UK honey market
Bricklaying didn’t work out for Hilltop Honey’s founder. Instead he’s built a business that is aiming for the top spot in the UK and exporting to the US
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Grocer 33Sainsbury’s Crayford crowned king in battle of the UK’s biggest stores
Strong availability, helpful staff and an ‘easy to navigate’ layout took Sainsbury’s to the win





