All articles by Dene Mullen
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Grocer 33Tesco in Streatham wins SW London mystery shop
Tesco impressed with ‘helpful and hardworking’ staff and a store ‘in excellent order’
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Analysis & FeaturesThe BAME brands bringing new flavours to grocery
BAME founders face barriers to funding and access but are nonetheless shaking up the grocery sector with innovative products from around the world
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Grocer 33Tesco Workington store tops Lake District mystery shop
Upmarket regional Booths Kendal store back in third place
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Comment & OpinionExits, entrepreneurs, and the importance of going with your gut
Panellists at The Grocer’s SME Business Lunch talked partnering with buyers, the F&B talent drain and presenteeism, among other topics
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InterviewsHugh Fearnley-Whittingstall on fibre’s heroes and villains
Hugh Fearnley-Whittingstall’s new cookbook wants to teach shoppers how to maximise their fibre intake – without the pushy fare peddled by influencers
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Grocer 33Basingstoke Sainsbury’s almost beats all-time Grocer 33 record mystery shop score
Basingstoke Sainsbury’s almost beats all-time Grocer 33 record mystery shop score
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Analysis & FeaturesThe rise of the non-traditional Christmas
As younger consumers rewrite the rules of festive eating, the brands and retailers that embrace flexibility over tradition are best placed to win
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Grocer 33Ocado bests rivals in online Liverpool mystery shop
Our shopper rates Ocado as ‘my favourite’ thanks to the ‘high-quality items’ and because ‘they have real-time availability’
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Grocer 33Fraserburgh Tesco wins UK’s best ‘extremities’ mystery shop
The Grocer visited some of the UK’s most remote supermarkets this week in our first-ever ‘extremities special’ mystery shop
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NewsOne in five low-income families face food insecurity, report shows
The report identifies food clubs as an effective and preventative model that delivers more than emergency aid and helps members move from acute crisis back to long-term food security
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Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
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Grocer 33Tesco is Maidstone’s finest supermarket in mystery shop
Our shopper found the 32,317 sq ft Tesco ‘clean and well stocked’ with an ‘excellent range of more unusual brands’
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Analysis & FeaturesAs inflation bites, why are budget food ranges disappearing?
With the cost of living squeezing shoppers ever harder, you’d expect value ranges to be expanding – but the opposite is true. What’s going on?
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Grocer 33‘Relaxed’ Waitrose store is Birmingham’s best supermarket
Waitrose excelled on customer service and features, with our shopper praising all staff she interacted with as “extremely friendly, helpful and efficient”
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Grocer 33‘Excellent’ Sainsbury’s is the best store in Sheffield
Our shopper praised Sainsbury’s ‘excellent condition’ and said it was ‘worth the trip’
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Grocer 33Waitrose voted best Oxford supermarket in mystery shop
In keeping with Oxford’s relatively prosperous 542,000 population, it was Waitrose that took the win this week
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InterviewsFairtrade’s Marike Runneboom de Peña on how trade can end poverty
As Fairtrade International issues a new global strategy, its CEO talks switching to a risk-based approach and breaking the ‘poverty in mindset’
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Grocer 33Sainsbury’s wins Portsmouth supermarket mystery shopper survey
Sainsbury’s Farlington store combines convenience with strong availability
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InterviewsOrdo’s Barty Walsh on making the oral care category emotive
Ordo’s co-founder talks TV inspiration, affordability, kids’ oral health and how his brand accidentally broke America
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Grocer 33Aldi is best shop in South Shields as friendly staff stand out
Customer service was high across the board this week, particularly at Aldi with its ‘very upbeat and friendly’ staff





