All articles by Dene Mullen – Page 4
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Analysis & FeaturesHow brands create new Christmas foods every year
While Brits enjoy the sun, food and drink brands are well into making their lists for what they’ll be putting out at Christmas time. How does the process work?
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Grocer 33Sainsbury’s Dundee is best store in high-scoring Grocer 33 week
Our mystery shopper had a ‘really positive experience’ at Sainsbury’s
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Grocer 33Store of the week Sainsbury’s Leeds offers excellent standards
Sainsbury’s scored a respectable 78 points, despite only managing 12 out of 20 for availability
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Grocer 33‘Nothing to complain about’ at winning Asda store in Woking
Our shopper said the Asda supermarket was well stocked, light and airy
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NewsThe Grocer Gold Awards 2025 shortlist unveiled
This year over 170 finalists will battle it out across 34 categories
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Grocer 33Waitrose East Sheen comes top in a low-scoring week
Our shopper praised Waitrose’s short queues and checkout assistant
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InterviewsFreja bone broth founders: ‘the stock cube deserves to be killed’
The founders of Freja want to deliver the killer blow to stock cubes – by establishing their brand as front of mind in the ‘not full of shit’ world of bone broth
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Grocer 33Service trumps size as tiny Waitrose Greenwich store wins close-run mystery shop
Waitrose’s Greenwich store offered ‘high-quality’ customer service despite small size
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Grocer 33Waitrose edges out M&S to offer best store experience
Waitrose had tempting counters manned by ‘highly knowledgeable’ staff
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Analysis & FeaturesWhat’s fuelling the rise of Asian supermarkets in the UK?
Demand for Asian cuisine in the UK seems to know no bounds. Retailers including Oseyo and Longdan are embarking on ambitious expansion plans
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Grocer 33High Grocer 33 scores for giant Tesco and small Waitrose stores
Winner Tesco Dundee had ‘very high standards’, our mystery shopper reported
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Analysis & FeaturesHow food & drink brands come together with music festivals
UK music festivals now offer a host of high-end food and drink options and imaginative activations. So how are the most successful partnerships conceived and executed?
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Grocer 33Large Tesco in Chesterfield offers our shopper ‘everything you need’
Our mystery shopper was impressed with the staff at Tesco Chesterfield
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NewsMedia Bites 10 April: Trump’s tariff turnaround, hiring scaled back and Unilever salary backlash
Rachel Reeves is not backing calls for the UK government to launch a “buy British” campaign in response to tariffs
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Grocer 33Tesco Tidworth comes out on top despite modest size
Our mystery shopper enjoyed the ‘sunny, upbeat tone’ in Tesco Tidworth
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InterviewsTom Molnar’s simple mantra at Gail’s: doing bread better
From skateboards to sourdough, Gail’s CEO Tom Molnar talks expansion, gentrification and the future potential of his upmarket bakery chain
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Grocer 33Sainsbury’s in Bourne wins store of the week as Waitrose food hall comes up short
Sainsbury’s in Bourne, Lincolnshire, squeaked to victory by a solitary point this week
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NewsFrozen cooking paste innovator Ice Kitchen launches in Sainsbury’s
Ice Kitchen offers clean-label curry pastes for those without time to pound ingredients themselves
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InterviewsRenée Elliott’s story of Planet Organic’s ‘miracle’ turnaround
Planet Organic founder Renée Elliott says her return to rescue the business is ‘the hardest I’ve ever worked’. So how has she got it back on track? And what’s needed to complete the ‘fairy tale’?
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Grocer 33Displays and availability help Morrisons York to Grocer 33 win
With a score of 80 points, the store was Morrisons’ first Grocer 33 win since mid-October