Own-label sales exceed 50% of UK grocery volumes for the first time

Own label sales account for more than 50% of supermarket volumes

Source: Sainsbury's

The cost of living crisis caused shoppers to trade down, however supermarkets were also offering much more compelling offers, according to analysis by Circana

Own-label sales now make up more than 50% of total grocery volumes across Europe.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW