Ordo’s Barty Walsh on making the oral care category emotive

UNP Grocer 47594 Ordo Barty Walsh Altrincham007

Ordo’s co-founder talks TV inspiration, affordability, kids’ oral health and how his brand accidentally broke America

The Discovery Channel is not exactly renowned for its high-grade programming. But alongside the likes of Naked and Afraid (two strangers are left in a remote location without food, water… or clothes) and Moonshiners (documenting the lives of people producing illegal alcohol in the Appalachian Mountains) sits How It’s Made. The latter is indirectly responsible for £30m oral hygiene brand Ordo.

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