Brewgooder’s founders met in auspicious circumstances. In 2017, James Hughes left a job at Trustpilot and moved back to Glasgow, having scraped together just enough money for a flat in the city where he grew up. He recalls coming home one morning to discover his housemate had thrown an impromptu soirée. And there – sprawled on the chaise lounge in his boxers – was a twenty-something Alan Mahon.

Despite appearances, Mahon was at this stage already an entrepreneur, having launched version one of Brewgooder: a beer brand that donated 100% of its profits to clean water projects. The idea came from his own experience becoming ill from drinking unsafe water while volunteering in Nepal.