Doritos has expanded its Flamin’ Hot range with Nacho Cheese.
Available in 163g sharing bags (rsp: £2.50) and 70g PMPs (£1.35), the non-HFSS variant combines the “fiery kick” of Flamin’ Hot with a “rich, cheesy” taste for an “approachable level of heat”.
An iteration of Flamin’ Hot Nacho Cheese made its debut in the US in 2019 and became the biggest first-year flavour launch in Doritos’ history.
Since then, it had been “long requested by UK-based Dorito fans” and played into Gen Z shoppers’ growing appetite for “bold, more adventurous taste experiences”, said the brand.
Doritos Flamin’ Hot had already generated over £20m in value sales since its launch in March 2024, which demonstrated the strength of the range, it added, citing NIQ data [2 y/e 27 December 2025].
“Flamin’ Hot Nacho Cheese is a flavour fans have been asking us to bring to the UK for years, so we’re delighted to finally make it available to shoppers here,” said Doritos UK senior marketing manager Lynn Grant.
“After seeing the huge success the flavour has had in the US, we’re confident it will resonate strongly with UK consumers, too.”
Doritos teamed up with Formula 1 to roll out limited-edition Golden Sriracha tortilla chips, plus an on-pack promotion, in January.
This month, it teamed up with Peperami to roll out a limited-edition meat stick inspired by its BBQ Sweet Tang tortilla chips.
No comments yet