All Gen Z articles
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NewsBirds Eye teams up with Sauce Shop for chicken wings launch
Packs feature a sachet of sauce for ‘at-home customisation’
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InterviewsBrewgooder: inside the ‘Ben & Jerry’s of beer’
Brewgooder’s founders James Hughes and Alan Mahon on pandemic pivots, their Gaza support collaboration and going beyond craft
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NewsMrBeast launches beef jerky into mults through Jack Link’s tie-up
The snacks feature ‘instantly recognisable’ MrBeast branding
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NewsFilippo Berio pours olive oils into ‘modern’ squeezy bottles
Extra Virgin Olive Oil, Classico and Chilli are available in the new format
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NewsNearly one in four adults avoiding booze, NHS survey shows
Across all age cohorts, some 24% of adults surveyed said they had not drunk alcohol in the previous year
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NewsKFC targets Gen Z with ‘Kwench’ specialty drinks range
The UK and Ireland will become the first KFC market globally to roll out the range across all restaurants
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InterviewsAlex Brittain: Proper Snacks CEO betting big on fibremaxxing
Proper Snacks CEO Alex Brittain believes his brands have major advantages over rivals, and is using its uniquely creative set-up to help them make progress
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NewsDove targets younger shoppers with Bridgerton partnership
It has rolled out limited-edition fragrances Raspberry Rendezvous and Love & Meadows
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NewsCosta Coffee expands matcha range to stores nationwide
The range features a Hot Matcha Latte, an Iced Matcha Latte and a Strawberry Coconut Iced Matcha Latte
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Comment & OpinionWhy 2025 was the year of the BuzzBallz boom
If you have working eyes and live in the UK, you’re highly likely to have spotted an empty BuzzBallz container in the past 12 months
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Comment & OpinionLessons from Labubu: how to keep Gen Z engaged and excited
The Chinese toy maker Pop Mart has tailored Labubus to engage Gen Z and millennials to massive success, offering valuable insights on how to keep this young cohort excited and loyal, says Jolene Ng, associate principal at Mintel Food & Drink
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Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?
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Analysis & FeaturesWhy is African food still awaiting its moment to shine?
African culture is making a big impact in the UK, so why isn’t African food? Brands predict we could be at the start of a curve that sees the likes of jollof rice, moi moi and akara make inroads on to British plates
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Promotional FeaturesWhy Gen Z is opting for naturally functional foods
Gen Z is redefining the way we eat – embracing naturally functional foods that deliver on health, taste and sustainability. Driven by wellness trends, clean labels and social media influence, this generation is turning away from ultra-processed options and reshaping the future of the food industry.
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Analysis & FeaturesThe big deep-fried chicken fast food takeover
KFC has dominated the UK fried chicken takeaway scene since its first outlet opened in 1965. But a flock of new players is hitting high streets – and the battle of the chicken shops is hotting up
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InterviewsMarta Pilczuk on Brits' ‘craziness’ for Heinz
Heinz’s UK & Ireland MD is thrilled by how much Brits love the brand – and is optimistic Kraft Heinz’s forthcoming split will provide further opportunities
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NewsEcho Falls adds canned RTD spritz to woo Gen Z shoppers
The NPD will launch in Tesco and Asda from the end of October
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NewsBirds Eye adds Get Real protein meals inspired by world cuisines
Each frozen meal delivers an average 34g protein
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Analysis & FeaturesCooking shows are dead… long live cooking shows
As Britain’s appetite for TV cooking shows dwindles, what opportunities does the rise of online cooking content provide for brands and retailers?
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NewsNon-alcoholic beer and cider trademarks boom amid booze sales slowdown
Brands including Kronenbourg, BrewDog and Lucky Saint have all debuted new non-alcoholic NPD in recent years