All Gen Z articles
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NewsMrBeast Lunchly kits for kids criticised by health campaigners
The meal kits are the result of a collaboration between YouTubers MrBeast, Logan Paul and KSI
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Comment & OpinionWhat Gen Z students really want from grocery
Retailers seem to be hoping Gen Z will conform to the same shopping habits as our predecessors – but that isn’t going to wash, says Freddie Finlay, final-year Oxford University undergraduate and intern at The Category Management Company
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Promotional VideosConfectionery unwrapped: the expert scoop on the trends shaping the sector
Perfetti Van Melle explore the secrets to confectionery success in their latest video
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Comment & OpinionHow to sell the benefits of British produce without alienating shoppers
British provenance can serve as a valuable marker of trustworthiness and excellence, says Abi Armson, senior brand manager at Cathedral City
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WebinarsWATCH: How to smash it at social commerce
Watch our webinar on demand where industry experts reveal how to make the most of the growing potential of social commerce.
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Comment & OpinionChefs don’t like Heinz’s carbonara… but shoppers will
Heinz is targeting younger, time-poor shoppers, who have already snapped up the cans DTC
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Comment & OpinionLessons from Gen Alpha’s favourite food and drink brands
The likes of Pringles, Oreo and McDonald’s all engage kids in different ways, says Helenor Gilmour, director of strategy at Beano Brain
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NewsHeinz launches ‘fail-proof’ carbonara in a can for Gen Z shoppers
It joins a raft of NPD by Heinz over recent months aimed squarely at younger shoppers
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NewsPepsiCo targets Gen Z with ultra-spicy Doritos pipeline
Over recent weeks it has applied to register ‘Ignite’, ‘Exxtra Flamin’ Hot’ and ‘Exxtreme Heat’ as trademarks
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Promotional VideosHow porridge is powering up consumers’ love for breakfast
What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them
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Comment & OpinionHow to foster loyalty among ‘fickle’ Gen Z shoppers
Generation Z has carved out a reputation for being a bit fickle, says Rachel White, MD UK&I at NIQ
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NewsJacob’s adds Bites crackers aimed at younger shoppers
The crackers are oven-baked with a ‘moreish, crispy, crunchy texture’
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Category ReportReady to drink trends 2024: Hard seltzer goes soft
The forecast hard seltzer craze hasn’t materialised in the UK, prompting brands to rethink their strategies. Does the future instead lie in canned cocktails?
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ProfilesMy food & drink job: Maddy Hooton, brand manager, Takis
Brand manager Maddy shares how she stokes the flames of gen Z’s viral obsession with spicy Takis
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InterviewsThe Delicious Dessert Co’s Claire Smith on winning back younger shoppers
The Delicious Dessert Company’s head of insights aims to win back younger shoppers who are bored of ‘traditional’ flavours with trend-led innovation
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Comment & OpinionWhy we need more food & drink targeted at gen alpha
The number of global food and drink launches targeting children has dropped by 66% in the decade to May 2024, says Alex Beckett, director at Mintel Food & Drink
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Comment & OpinionHow sizzling and slurping are dividing food marketing
Hands up. Who likes the sound of others chewing? Food ads can’t escape the trend
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NewsHeinz adds trio of pasta sauces inspired by TikTok trends
‘Introducing new recipes is one of the ways we’re continuing to disrupt and drive excitement’
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WhitepapersHere’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
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Comment & OpinionWhy don’t brands listen to gen Z’s interest in packaging?
Brands should take note of the content creators educating younger consumers about packaging, says Gillian Garside-Wight, consulting director at packaging consultancy Aura