From laid-back ‘chop and chat’ shows like Saturday Kitchen to intense culinary contests such as MasterChef, cooking shows have been a staple of Britain’s TV diet for decades.

As well as launching the careers of everyone from Jamie Oliver to Nadiya Hussain, Britain’s seemingly insatiable appetite for these shows has also – through sponsorship and advertising opportunities – provided food brands and retailers with an effective way to reach the nation’s aspiring foodies.