
QMSP
Québec Maple Syrup Producers (QMSP) represents the interests of over 13,300 men and women who produce maple syrup, a natural, eco-friendly, and renewable product. By investing in research, innovation, promotion, and market development, QMSP enacts its mission of developing the production and sales of maple products to their full potential, both domestically and abroad. Marketed under the Maple from Canada brand, maple syrup is now enjoyed in over 70 nations by people who appreciate its unique taste, authentic origins, and environmental responsibility.
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Why Gen Z is opting for naturally functional foods
Gen Z is redefining the way we eat – embracing naturally functional foods that deliver on health, taste and sustainability. Driven by wellness trends, clean labels and social media influence, this generation is turning away from ultra-processed options and reshaping the future of the food industry.