All Gen Z articles – Page 9
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Comment & OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
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Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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NewsJamie Laing, Huel, Meta and M&S among featured presenters at Gen Z conference
The Grocer’s action-packed Gen Z conference features exclusive research, well-known influencers, fascinating case studies and panel discussions on themes from recruitment to marketing
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NewsSainsbury’s confirms it is listing Prime Hydration drink this week
The listing includes a new limited edition Orange and Mango flavour
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NewsTikTok smash cereal brand Crispy Fantasy to launch DTC operation
Crispy Fantasy ran a campaign with Zapp last year during which 2,000 free samples were added to the quick commerce player’s orders
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NewsMorrisons confirms plans to stock Prime Hydration drink, and could be joined by Sainsbury’s
Prime is listed on the internal stocking systems of both retailers, according to Prime Tracker UK
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NewsElfBar tells retailers to keep selling over-filled vapes amid withdrawal
The Chinese-owned brand said it would be working with a Trading Standards Primary Authority to “ensure the withdrawal is carried out effectively”
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Comment & OpinionWhy ElfBar may never return to the shelf
The supermarkets were already taking a risk selling disposable vapes
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NewsBestselling ElfBar vapes stripped from all major supermarket shelves
Several supermarkets had previously pulled specific flavour variants of the device, but have since enforced a temporary blanket ban on the bestselling brand
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NewsOver-strength ElfBars found on supermarket shelves
Tesco, Morrisons, Asda and Sainsbury’s have all moved to investigate or remove the offending products from shelves
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Whitepapers5 ways to use product sampling to drive content on TikTok
Discover how sampling can supercharge your content, build awareness, and drive impact for your brand.
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ReportsWhy dessert cereal is taking off on TikTok
‘People are becoming more inventive with their choices’ in a trend that started during the pandemic
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NewsMcCoy’s launches Mexican-inspired Epic Eats crisps duo
It comes after McCoy’s axed its Mexican-style Muchos lineup last summer
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Comment & OpinionGaming and Gaga: how brands can target gen Z
Winning the palettes of our future generation should be part of every grocer’s strategy, says Kathy Lee, consumer retail industry manager at Google
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NewsFuture Food Movement launches youth advisory board for food industry
The FFM Youth Industry Advisory Board is the first of its kind in the UK and is focused on the food industry’s impact on the planet
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NewsGen Z marketing conference programme unveiled by The Grocer
Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about how to win with gen Z in grocery
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Promotional FeaturesWalking the talk: how training is moving the goalposts on sustainability action in Wales
How the Welsh Government is taking direct action to effect real change in the sustainability of local food and drink businesses.
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NewsLittle Moons adds duo of Refreshos sorbet mochi balls
The balls weigh in at under 60 calories per serving and contain no artificial flavourings, colourings or preservatives
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News£100 Prime cans convenience store unbanned from TikTok
TikTok said the removal of the account for violating its community guidelines had been a mistake