All Gen Z articles – Page 10
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Analysis & FeaturesHow ‘unpredictable’ TikTok became essential for fmcg brands
As Elon Musk creates chaos on Twitter and Mark Zuckerberg focuses on the metaverse, TikTok has become the go-to social platform for fmcg brands
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NewsTop Products: vape brand ElfBar is this year’s biggest grower
The Chinese-owned brand – launched in 2018 – increased its sales by £318.4m versus last year
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ReportsA viral food trend for each month of 2022
From a mega chippy to a ’healthy’ cola alternative
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NewsHow to Win with Gen Z in Grocery is theme for The Grocer’s 2023 conference
The Grocer will ask how the industry can appeal to Generation Z shoppers
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Comment & OpinionWhat Pinterest has pinned as the food and drink trends of 2023
Being prepared for upcoming trends before they go big can help create brand affinity and ultimately drive sales, says Bela Mashru, head of grocery at Pinterest
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NewsPlant-based alternative chicken brand Tindle to make retail debut in Morrisons
The Singapore-based brand has only been available out-of-home to-date
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Comment & OpinionPrime sports energy drink: what’s the secret of its success?
Prime may seem like a standard sports drink, but YouTubers KSI and Logan Paul have quickly created a sales phenomenon
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NewsRipple+ no nicotine vape brand plans more store takeovers
Stores in Camden Town and Notting Hill in London, as well as locations in Manchester and Bristol have been earmarked for the marketing initiative
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Analysis & FeaturesThe five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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NewsPop Tarts launches first UK campaign for 20 years, in the metaverse
Pop Tarts’ involvement in the game represents the first metaverse campaign by a Kellogg’s brand in Europe
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NewsTesco selects winner of checkout voice TikTok competition
The voice of 27-year-old veterinary surgeon Izzy – who goes by @DogtorIzzy and @Dogtor_Who – is now live on self-checkouts across nearly all Tesco stores
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Analysis & FeaturesA week of TikTok’s most watched foodie videos
Showcasing trends such as air fryer recipes and the ever-popular speculoos biscuit, the month’s top videos also reflect the changing season with warm, wintry dinners
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NewsPaper-based pods for ‘next-gen’ Nestlé coffee machine
Billed as a ‘coffee shop at home’, the new Neo system tailors its brewing method to different recipes and preferences
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Category ReportCould Alpro be usurped in plant-based milk? Plant-based milk category report 2022
The leading brand risks being dethroned as ambitious rivals use promotions, next-gen taste claims and sustainability credentials to grab share
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Analysis & FeaturesHow Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
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NewsDoritos adds pizza-inspired flavours to attract gen Z shoppers
It comes as part of a larger innovation push by PepsiCo to recruit younger shoppers to its snacking range
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Comment & OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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NewsTesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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NewsSodaStream brings Pepsi Max Cherry flavour mix to the UK
One 440ml bottle of the flavour is claimed to make ‘up to nine litres’ of the soft drink
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WhitepapersGen Z’s top 10 food & drink brands on TikTok – and what you can learn from them
The number of food and drink brands on TikTok has skyrocketed. The app has now become Gen Z’s go-to search engine and it’s transforming the digital customer journey. So, which food and drink brands are killing it on TikTok right now? Find out more below.