All Gen Z articles – Page 3
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NewsWall’s adds trio of takeaway-inspired pastry slices
The new slices would ‘resonate with a younger, trend-driven generation,’ said Wall’s
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NewsEd Sheeran teams up with Ember to launch Xtra Tingly Biltong
The NPD is made with lean cuts of beef, marinated in Tingly Ted’s Xtra Tingly Sauce
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NewsJack Link’s teams up with MrBeast to launch meat snacking range
The range will include beef jerky, biltong and beef bars
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NewsJimmy’s Iced Coffee launches limited-edition Donut flavour
The launch will be backed by PoS and a nationwide sampling campaign
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Category ReportGut instinct: trends in soft drinks 2025
Soft drinks carrying gut health claims are turning heads among investors and winning space in stores. So, who’s cashing in most?
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Category ReportHas pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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NewsEd Sheeran launches ‘hottest sauce yet’ through Tingly Ted’s brand
The NPD was ‘not for the faint-hearted’, Tingly Ted’s warned
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NewsCheetos relaunches in the UK to boost appeal to Gen Z shoppers
US snack brand Cheetos is to be relaunched and is looking to capture the attention of Gen Z
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Comment & OpinionSocial media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth
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NewsReese’s adds chocolate dipped peanuts to tap Gen Z snacking trends
‘We’re offering a fun way for consumers to enjoy the sweet and salty flavours they love,’ said Reese’s
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NewsCity snapshot: Gen Z drives bump in consumer confidence
Brits are feeling more optimistic about their personal finances and therefore expect to spend more over the next three months. Also, Cranswick raises revenue targets
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InterviewsKris Boger on his mission to grow sales on TikTok
Kris Boger believes Lidl’s ‘insanely popular’ foray on to the TikTok Shop will be replicated far and wide. He’s here to help brands achieve lift-off
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Comment & OpinionWill bright blue Takis sell in a nation worried about UPF?
Takis’ latest NPD contains palm fat, maltodextrin and the controversial colouring Brilliant Blue FCF
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NewsHigh-protein cheese bringing in younger consumers
Sales of Cathedral City High Protein Half Fat Cheddar have been predominantly driven by Gen Z and millennial shoppers
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Comment & OpinionSocial media hacks are changing the face of home cooking
Cooking hacks on social platforms such as TikTok, Instagram and YouTube are fundamentally reshaping how people approach cooking and eating, says David Milner, executive chairman at Crosta Mollica
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NewsViral snacking brand Takis brings Blue Heat tortilla chips to the UK
Blue Heat is Takis’ second top-selling variant in the US
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NewsSnacking a ‘love language’ for most shoppers, Cadbury survey finds
Eight out of 10 agreed it was ‘worth the extra calories to share a snack with someone I love’
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NewsDoritos Dinamita hits UK as PepsiCo taps demand for spicy snacks
‘Gen Z are driving the demand for bold and exciting flavours,’ said PepsiCo
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Promotional VideosWhy agility and speed are vital to compete effectively in the modern fmcg arena
United Food Brands CEO Richard Reeves explains how his energetic and entrepreneurial business is using agile tactics to drive performance across some core fmcg categories.