All Gen Z articles
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NewsSkïp innovates beyond CBD with magnesium drinks range for Gen Z
Each 250ml can contains 188mg magnesium as well as vitamins B6 and D
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NewsCo-op extends Live Nation UK festival sponsorship deal
The extension means Co-op will continue as the official supermarket sponsor of Download Festival, Latitude Festival, Reading & Leeds Festivals and Creamfields Festival until 2031
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NewsBoomers overtake Gen Z as ‘generation of moderation’, IWSR survey shows
The drinking rate among Gen Z legal drinking age consumers across 15 key markets has stabilised at 74%, up from 66% three years ago
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NewsChaiiwala launches customisable Red Bull mocktail range
The range centres on Chaiiwala’s existing mocktails in Mango Mojito, Watermelon Spritz, Tahitian Lime, and Blueberry
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Analysis & Features10 charts explaining Brits’ plans for Christmas snacks
We’ve been talking turkey with a panel of 1,000 shoppers to find out how Brits’ eating habits change at Christmas
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Category ReportConfectionery trends 2026: Why sweets are getting a better-for-you rebrand
How are confectioners responding to HFSS rules? And which trends are driving change in sweets?
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NewsMentos makes jelly sweets debut with Experimentos mix and match bag
The launch was aimed at Gen Z consumers, who Mentos describes as the ‘most experimental confectionery consumers in the market’
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Comment & Opinion‘Non-alcoholic’ is the wrong way to sell one of drink’s biggest growth categories
Non-alcoholic sells the category short – it’s time to retire the term, says Steve Pearce, managing director at Love
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NewsNorthern Monk founder warns craft beer against chasing fruit lager fad
Fruit lager has outperformed craft in the past year, but Northern Monk is not ‘actively pursuing’ the trend
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NewsKFC unveils biggest boneless menu expansion with Tenders & Dips range
The range pairs KFC’s Original Recipe Chicken Tenders with nine new dipping sauces
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NewsStella Artois and Bud Light add fruity brews for summer
Sales of fruit lager are up by over 20% year-on-year amid a flurry of new launches and growing retailer focus
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Comment & OpinionWhy friction is becoming a selling point for brands
As consumers seek out difficulty for its own sake, smart brands are seeing it as an opportunity, says Tom Gray, global chief strategy officer at Imagination
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Guide ToThe Grocer Guide To Beer & Cider
Gen Z binge drinking rates triple despite moderation trend, as retailers balance premium growth with mainstream core ranges
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Comment & OpinionGen Z drinking habits: what the hedonism revival means for grocery ranging
New data shows Gen Z is drinking more as it hits its 20s – but the rules of indulgence have changed, says Ed Hayes, chief strategy officer at Bloom
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Category ReportSuppliers target Gen Z with squeezy bottles
Young shoppers are squeezing and spritzing their oils from a host of alternative formats
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NewsAlt-format wine should ‘focus less on sustainability’ says Canned Wine Group CEO
Ben Franks said that while sustainability was a consideration for some shoppers, there were more for whom taste was a bigger barrier to adopting the can format.
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Feature SynopsisFocus On Cheese: 20 June
Innovation is ramping up in cheese with whipped feta dips and fruit layered cottage cheese pots hitting shelves
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NewsRodd’s Iced Coffee hits £3m sales milestone
Rodd’s is now available across the full Sainsbury’s estate, and a total of 1,000 distribution points
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Analysis & FeaturesThe rise of the non-traditional Christmas
As younger consumers rewrite the rules of festive eating, the brands and retailers that embrace flexibility over tradition are best placed to win
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ReportsAll you need to know about deodorant (but were too shy to ask)
We’ve polled 500 deodorant users to reveal the fragrant truth about why, when, where and how often people apply deodorant and more