Packaging is the media budget brands forgot they had

By Howard Wright2026-07-30T15:57:00

With an under-16s ad ban starting to take shape, the desire brands used to buy on a social media feed now has to be earned on shelf, says Equator’s Howard Wright

While a ban on social media for under-16s has been announced, it still requires legislation before it becomes law, so brands shouldn’t treat it as a fait accompli just yet.

Packaging is the media budget brands forgot they had

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