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Is tea about to have its RTD moment?
By Heng Hong Tan2026-10-07T14:09:00
RTD tea looks set to overtake bagged tea formats in the next five years, but brands will need to work hard to win over Gen Z, says Heng Hong Tan, associate principal at Mintel Food & Drink
Can tea brands take inspiration from ready-made cocktails, the fastest-growing area of the UK drinks industry according to Tesco at the end of last year?
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