Are we underestimating the solo dining opportunity?

Many young shoppers eat alone regularly, yet few prioritise fibre when they do. Retailers and manufacturers should make the healthier choice easier to find, says Matt Graham, global chief growth officer at Mars Food & Nutrition

Eating alone was traditionally associated with necessity or even loneliness – but is that still the reality? It turns out, no. For many Gen Z and millennials, solo meals have become an established part of their everyday life and a moment of comfort and form of self-care.

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