All Functional food articles
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NewsOat Cult raises £220k for live culture-packed overnight oats
Probiotic breakfast brand Oat Cult has raised £220k to scale its online business
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Comment & Opinion‘Non-alcoholic’ is the wrong way to sell one of drink’s biggest growth categories
Non-alcoholic sells the category short – it’s time to retire the term, says Steve Pearce, managing director at Love
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NewsPoppi UK launch accelerates pre and probiotic soda sales boom
Existing pre and probiotic sodas have grown value by almost 350% year on year, with new launch Poppi adding £8.5m in retail sales value to the category
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NewsMyota raises $4.5m to supply clinically backed fibre blends to F&B industry
The Series A round, led by VC firm PeakBridge, will be used to fund a dedicated B2B sales operation in the US and Europe, support the rapidly scaling DTC business and extend the company’s clinical research
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Feature SynopsisFocus On Breakfast & Brunch: 1 August
Retailers are giving their breakfast ranges a healthy revamp
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NewsCreatime wins first major listing for creatine protein bars
Tom Glynn and Milo O’Donohoe launched the business in January after spending more than a year testing and developing its four-strong range of protein bars with added creatine
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NewsTilray Brands brings Hi*Ball energy drink to UK shoppers
Tilray said consumers were seeking ‘more than basic hydration from soft drinks’
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NewsBloom moves on UK female energy drinks market after US breakthrough
Bloom Sparkling Energy will complete a UK-wide rollout in Holland & Barrett stores in mid-July, following initial availability through Amazon and TikTok Shop
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NewsBelvoir Farm moves into functional soft drinks with Happi launch
The drinks contain no sweeteners or artificial flavourings, instead featuring real fruit juice alongside functional ingredients
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NewsTenzing appoints ex-Heineken UK CMO as marketing lead
Tervoort was CMO at Heineken UK – which holds a minority stake in Tenzing – from 2016 to 2020
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PodcastThe Gut Stuff founder on Love Island life to Hero Group acquisition
Alana Macfarlane Kempner, co-founder of The Gut Stuff, discusses her journey from Love Island DJ to gut health entrepreneur following her business’s acquisition by Swiss food giant Hero Group, owner of Organix and Deliciously Ella
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Comment & OpinionThe protein boom isn’t over – it’s evolving
Protein is still important but consumers are waking up to the risks of products that focus too narrowly on one nutrient, says Dr Ando Ahnan-Winarno, co-founder and COO at Better Nature
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Comment & OpinionIn wellness, the proof is in the second purchase
Trial may be easy to win but loyalty is not. As functional food and drinks goes mainstream, retention not acquisition is where the opportunity lies, says Claire Tassin, principal strategist at Mintel Wellness Research
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Analysis & Features10 new products making the most of the fibremaxxing trend in 2026
From cereals and snack bars to yoghurts and functional drinks, high-fibre claims are appearing on packs at an unprecedented rate as brands rush to capitalise on growing consumer interest in gut health
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NewsCBD manufacturers in ‘limbo’ as EU reset sparks approval doubts
Thousands of applications for CBD food and drink products are in “limbo” amid uncertainty over the government’s SPS re-alignment negotiations with the EU
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NewsSnooz debuts ice cream range designed to support better sleep
Snooz uses natural ingredients and adaptogens associated with relaxation and sleep
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NewsAqua Glow appoints ex-Red Bull exec as CEO
Having launched last year, Aqua Glow has landed listings with Boots, Holland & Barrett, WH Smith and Ocado
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NewsNourished owner Rem3dy Health secures £14m for expansion
The round values the health tech company, which is the parent of personalised nutrition brand Nourished, at £84m
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Category ReportWhy energy brands are innovating with extra benefits
Which functional benefits appeal most? And how is the wider market responding to demand for energy with added benefits?
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NewsThree Spirit lands grocery debut for functional non-alcoholic duo
It marked the first time a functional non-alcoholic spirit had secured a UK grocery listing, Three Spirit claimed





