All Functional food articles
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NewsCelsius reboots UK offer with four new flavoured energy drinks
Celsius’ drinks are distributed in the UK and Ireland through a tie-up with Suntory Beverage & Food GB&I
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RankingsSoft drinks - carbonates & energy drinks 2025: Sales fizz for functional soda brands
Functional soft drinks have sparkled this year, as the rise of Trip and Goodrays illustrates
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NewsBoost launches zero-sugar electrolyte water range
Functional water is one of the fastest-growing segments in soft drinks, according to Circana data
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Category ReportElevating adult soft drinks: trends report 2025
Toasts were rarely made with healthy drinks – until now. Soft drinks brands are cashing in on Britain’s exodus from alcohol
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NewsUkrainian kombucha brand Spraga makes UK debut
The drinks are made using organic tea, organic cane sugar, and a living ‘scoby’ culture
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NewsBrewDog takes on Trip with functional alcohol-free beer brand Mello
BrewDog’s move into functional comes amid growing interest in the category from consumers and retailers
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WebinarsHealthy eating forecast: the biggest trends for 2026
We’re kicking off 2026 with healthy eating trends sourced from experts at Ocado, Mars, Pip & Nut and Vypr. Register now to find out what’s set to shape the year ahead.
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NewsAu Vodka tops list of UK fmcg challenger brands
Brands were given an overall index ranking out of 250 based on five criteria
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NewsFree AF booze-free cocktails land grocery debut in Morrisons
Free AF is the bestselling non-alcoholic RTD brand in its native market
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NewsPerfectTed adds Pistachio Matcha powder as category grip tightens
PerfectTed continues to dominate the fast-growing matcha category in both retail and foodservice
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ProfilesMy food & drink job: Will Havercroft, brand & national account manager, Bio&Me
‘When you care about the impact your brand has, that passion really shines through in your work’
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Comment & OpinionWhat a trip soft drinks brand Trip is on, tapping the mindfulness zeitgeist
Trip is reaping the reward through insight, slick marketing and supply chain execution and strong celebrity backing
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Comment & OpinionWill GLP-1 drugs change wellness the same way they’ve changed grocery?
Holland & Barrett predicts 2026 will bring ‘a significant trend towards comprehensive wellness packages’
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ProfilesMy food & drink job: Katie Edmunds, director of US sales, Trip
‘As the four of us worked together around the kitchen table, my role naturally flexed to the business’s needs’
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Juices & smoothies
Our judges praised the Vadasz Kimchi Shot’s sustainability credentials and ‘punchy flavour’, with many saying they wouldn’t hesitate to add it to their own shopping basket
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NewsFix8 extends beyond kombucha with water kefir trio
Ambient cans and chilled bottles in Peach & Mango, Raspberry Lemonade and Grapefruit & Elderflower are to hit Waitrose stores later this month
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WhitepapersEmerging trends in UK food and drink 2026
Health, value and innovation are reshaping the food and drink landscape. Vypr’s latest report explores how evolving shopper priorities - from clean labels to portion-aware snacking - are redefining what it means to eat well in 2025.
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NewsThree in four shoppers find functional drinks confusing, survey finds
Functional drinks growth is up 34% year on year, to £178m
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Promotional FeaturesWhy Gen Z is opting for naturally functional foods
Gen Z is redefining the way we eat – embracing naturally functional foods that deliver on health, taste and sustainability. Driven by wellness trends, clean labels and social media influence, this generation is turning away from ultra-processed options and reshaping the future of the food industry.
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NewsCBD brand Goodrays follows Trip into broader functional drinks
Cans in Zesty Lime & Kiwi and Wild Berry Mix have launched via DTC and in Waitrose and Morrisons