All Functional food articles
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Comment & OpinionThe great protein panic: are we solving a problem most people don’t have?
Supermarket shelves and social feeds are obsessed with protein targets, but for most healthy adults the bigger risk is losing sight of everything else on the plate, says Dr Ando Ahnan-Winarno, founder and COO at Better Nature
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Category ReportProtein continues to flex its muscles
Brits are going potty for protein. Which brands are winning the power struggle?
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NewsUfit founder launches snack bar made with coffee beans
Bullitt’s plant-based bars contain 80mg of caffeine per 50g bar
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NewsWarburtons axes Fibre Fix range months after January launch
Shoppers preferred to get their fibre fix from products already in their bakery repertoire, according to Warburtons
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Guide ToThe Grocer Guide To Soft Drinks
While consumers increasingly focus on functional and healthier aspects of the soft drinks category, taste and hydration remain the key drivers, according to suppliers. But what other factors are driving consumer interest and how can retailers translate growing online influence into in-store performance?
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Comment & OpinionHow food brands can resolve the industry’s trust problem
The problem isn’t always what food brands say. Sometimes it’s what the packaging, the language and the visual cues lead us to believe. Ben Martin asks whether the industry needs a clearer line between persuasion and implication.
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NewsPunchy adds Hot Electrolyte sachet duo for evening occasions
Each sachet contains all six essential electrolytes and minerals, alongside zinc, copper and vitamins B6, B12, C and D
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NewsLas Olas founder to debut Hackey Marsh functional tonic brand
The brand will launch at the end of this month with a classic Indian tonic water with magnesium and B vitamins, and a lion’s mane and ginger tonic
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NewsEx-Asda buying duo debut Oovi functional soda brand
The brand had been created to make functional soft drinks more accessible, according to its founders.
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Feature SynopsisFocus On Adult Soft Drinks: 5 December
Soft drinks marketed at adults almost always contain functional ingredients these days. So which ingredients are winning favour?
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ProfilesMy food & drink job: Anya Garland, national account executive, Unrooted
‘You can build your knowledge and experience as you go, so don’t let not knowing everything put you off taking that next step’
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Category ReportThe brands working to bridge Britain’s fibre gap
Suppliers hoping to help Brits bridge the fibre gap have some groundwork to do
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NewsIntune CBD brand lands supermarket debut with Waitrose
The brand’s Pomegranate & Ginger and Elderflower & Hops will launch in selected stores on 19 October as part of the retailer’s BrandsNew programme
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Promotional VideosWhat’s shaping the next wave of food innovation?
Consumers want healthier products but won’t sacrifice taste or value. Kerry’s food innovation experts reveal how smart reformulation with can help brands and retailers meet health targets, satisfy shoppers and keep repeat purchase rates strong.
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NewsRebel Kitchen lands retail hat-trick as coconut water category tops £100m
Year-on-year sales of coconut water have climbed 44% to £111.2, according to new Circana data
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Comment & OpinionFibre health claim regulation is bizarre and shoppers suffer for it
Many dubious calcium-fortified products can make legal gut health claims while a mixed wholegrain bread cannot, says Anthony Warner, development chef at New Food Innovation
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Events & AwardsThe Grocer’s New Product Award 2026: Yoghurts
Kefir consumption has boomed off the back of awareness around gut-health. But its classically sharp, tart flavour profile remains a barrier to some
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Events & AwardsThe Grocer’s New Product Award 2026: Smoothies, Juices & Cordials
This Fibre Shot from Plenish couldn’t be more on-trend, as consumers everywhere attempt to increase their intake of this once-sidelined macronutrient
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Events & AwardsThe Grocer’s New Product Award 2026: Non-Alcoholic Drinks
The high-fibre trend has made its way to the beer aisle
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Events & AwardsThe Grocer’s New Product Award 2026: Functional Drinks
Created by Belvoir Farms, the Happi Hydration range shuns artificial sweeteners and flavours in favour of real fruit juice