All Functional food articles
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NewsZoe gut health app losses swell as it slashes membership price
Zoe has appointed mobile game giant Lior Shiff as director
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NewsVieve protein drinks founder looks for bidders
The ‘low seven-figures’ revenue business has been EBITDA profitable for the past five years, and has continued to grow at around 40% CAGR
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Category ReportWhy the giants of pop are betting big on gut health
The UK has a gut health problem. Soft drinks brands have spotted an opportunity
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Category ReportThe soft drinks brands refusing to jump on the functional trend
Fever-Tree, which first built its name as a mixer brand, has broadened its remit in recent years
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NewsHydration brand Phizz readies sparkling ready-to-drink duo
The cans are made with natural fruit juice, electrolytes and vitamins
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NewsNeutonic valued at $60m on functional drinks demand
Functional drinks challenger Neutonic has raised $6m (£4.4m) to supercharge its retail expansion in the UK and US
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NewsTrip eyes ‘booming’ sleep supplements market with Dream Blend duo
The supplements have launched via Trip’s website and on TikTok shop, and will hit Boots this spring
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NewsThe Grocer launches Health Summit to tackle the future of food
The Grocer is launching the Health Summit as regulation, GLP‑1s and HFSS upheaval put wellbeing at the top of food and drink boardroom agenda
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NewsHero Group snaps up The Gut Stuff
Founded by twins Lisa and Alana Macfarlane in 2017, The Gut Stuff brand supplies a range of high-fibre soft drinks and snack bars, which are listed by Tesco, Ocado and Boots
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NewsLeading CBD brands reformulate drinks in line with FSA guidance
It comes after the FSA encouraged businesses to meet its CBD provisional acceptable daily intake (ADI) of 10 mg per day
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NewsPlenish grows shots lineup with fibre and high-strength turmeric variants
It comes after Plenish entered the protein powder category earlier this month
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Category ReportHow fruit yoghurts became ‘junk food’
Fruit-flavoured yoghurts are set to be classified as ‘junk food’ under government plans to roll out a new nutrient profiling model.
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NewsShot brand Unrooted eyes fibremaxxing trend with new baobab powder sachets
Functional shot brand Unrooted has launched 100% baobab fruit powder sachets
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Category Report‘Inside-out’ skincare trend gathers pace
It’s not just what you put on your skin and hair that counts
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Analysis & FeaturesThe trends driving sales for the fastest-growing brands
Alantra’s Fast 50 ranking has revealed which private companies are growing fastest despite the challenges of a cost of living crisis
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NewsFunctional fungi innovator Dirtea tops Fast 50 list of food & drink brands
Functional fungi supplement brand Dirtea has topped a list of the UK’s fastest-growing food and drink brands, pipping 2024’s winner Trip to the top spot
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Comment & OpinionMove over, protein – fibre is the next big frontier in food
Shoppers want to understand quickly whether a food is ‘good for your gut’ and fibre fits this shift perfectly, says Caroline Hughes, marketing director at Gosh Foods