Organic beetroot juice brand Beet It has hailed its most successful year to date after hitting £5.7m in retail sales value in 2025.
Following a £250k investment made at its production site last year, Beet It had now grown sales by 58% in the space of two years, the James White Drinks-owned brand said.
Meanwhile, sister brand Beet It Sport had also seen “impressive growth” of 35% year on year, driven by success in export markets such as the US, which now makes up about two-thirds of sales.
Thanks to its appeal amongst “increasingly health-conscious shoppers” Beet It was now the “largest not from concentrate ambient juice SKU in the UK”, the brand claimed.
“Significant scientific research” had proven that dietary nitrate found in beetroots could “aid in fatigue resistance, exercise performance and exercise efficiency,” it added.
“Shoppers have become much more conscious of their own health and Beet It has benefited greatly from this,” said Lawrence Mallinson, founder of James White Drinks. “However, our success has not come overnight. Consumer trust in our brand is founded in years of rigorous research into the proven benefits associated with beetroot juice, and the awareness that has accompanied this.
“Rather than chasing short-term trends, our strategy at James White Drinks has always been to focus on investing in products with lasting relevance and scaling them carefully as demand grows – an approach that has allowed us to build strong foundations and support the growth we’re seeing today with Beet It.”
Beet It is listed in retailers including Sainsbury’s, Tesco, Morrisons, Asda, Waitrose and Holland & Barrett.
It is available in a range of formats including one-litre Tetra cartons, 750ml glass bottles and 70ml individual juice shots.
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