All Adult soft drinks articles
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NewsCelsius reboots UK offer with four new flavoured energy drinks
Celsius’ drinks are distributed in the UK and Ireland through a tie-up with Suntory Beverage & Food GB&I
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RankingsSoft drinks - juices & smoothies 2025: Functional juice shots fuel growth
Juice & smoothie players boasting functional benefits are reaping the biggest rewards
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RankingsSoft drinks - carbonates & energy drinks 2025: Sales fizz for functional soda brands
Functional soft drinks have sparkled this year, as the rise of Trip and Goodrays illustrates
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NewsBoost launches zero-sugar electrolyte water range
Functional water is one of the fastest-growing segments in soft drinks, according to Circana data
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Category ReportElevating adult soft drinks: trends report 2025
Toasts were rarely made with healthy drinks – until now. Soft drinks brands are cashing in on Britain’s exodus from alcohol
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NewsUkrainian kombucha brand Spraga makes UK debut
The drinks are made using organic tea, organic cane sugar, and a living ‘scoby’ culture
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InterviewsTim Warrillow on moving Fever-Tree from mixer to main attraction
Fever-Tree has been on a 20-year journey from unruly startup to mixer category leader. Now CEO Tim Warrillow has his eyes on the growing opportunity in adult soft drinks
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NewsAir Up adds milkshake-inspired pods after UK sugar tax change confirmed
Pods in Banana Shake, Blueberry Shake, and Strawberry Shake have launched via DTC
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NewsFree AF booze-free cocktails land grocery debut in Morrisons
Free AF is the bestselling non-alcoholic RTD brand in its native market
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NewsSoft Drinks Industry Levy to be expanded and threshold lowered
The Soft Drinks Industry Levy was widely credited with slashing sugar in soft drinks
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NewsOatly iced coffee cans launch into Tesco
The Oatly Barista Iced Flat White and Oatly Barista Iced Caramel Macchiato will launch into Tesco and are made for customers to ‘enjoy on the go’
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NewsRed Bull hit by European Commission competition probe
The probe will seek to discern whether Red Bull tried to influence shops to ‘delist or disadvantage’ energy drinks in formats larger than its own distinctive 250ml can
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NewsSchweppes launches festive campaign, promotion and multipack
CCEP is also offering shoppers the chance to win one of 500 exclusive Schweppes mixology gift boxes
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ProfilesMy food & drink job: Katie Edmunds, director of US sales, Trip
‘As the four of us worked together around the kitchen table, my role naturally flexed to the business’s needs’
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NewsTrip valued at $300m as it secures $40m for US push
Drinks brand Trip has raised $40m (£30.5m) in its latest fundraising to support its rapid growth in the US market
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NewsLA Brewery secures investment to turn around fortunes
LA Brewery has raised almost £1m from shareholders to put the lossmaking kombucha brand’s operating model on a more sustainable footing
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NewsRadnor Hills doubles down on Tetra Pak with £5m investment
The move will also create 20 new jobs at the Welsh business
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NewsFix8 extends beyond kombucha with water kefir trio
Ambient cans and chilled bottles in Peach & Mango, Raspberry Lemonade and Grapefruit & Elderflower are to hit Waitrose stores later this month
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Guide ToThe Grocer Guide To Soft Drinks
Although still resilient overall, there is increasing shift in the soft drinks category towards products with a purpose – be it health, energy or wellbeing.





