All Adult soft drinks articles
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportWhy the giants of pop are betting big on gut health
The UK has a gut health problem. Soft drinks brands have spotted an opportunity
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Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Category ReportThe soft drinks brands refusing to jump on the functional trend
Fever-Tree, which first built its name as a mixer brand, has broadened its remit in recent years
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Category Report‘Parents want healthier drinks for their kids’
When Karen and Patrick O’Flaherty first met in 1998 it was the start of something special
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NewsCoca-Cola lifts earnings forecast after beating first quarter estimates
Revenues rose 10% organically to $12.5bn, ahead of the expected 7.1% increase forecast by analysts
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NewsHydration brand Phizz readies sparkling ready-to-drink duo
The cans are made with natural fruit juice, electrolytes and vitamins
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NewsNeutonic valued at $60m on functional drinks demand
Functional drinks challenger Neutonic has raised $6m (£4.4m) to supercharge its retail expansion in the UK and US
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Feature SynopsisFocus On Energy Products: 6 June
Energy brands are innovating to include additional functional benefits
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NewsRevibed moves beyond drinks with ube powder launch into Holland & Barrett
The new 120g powders mark Revibed’s first move beyond functional drinks
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NewsLeading CBD brands reformulate drinks in line with FSA guidance
It comes after the FSA encouraged businesses to meet its CBD provisional acceptable daily intake (ADI) of 10 mg per day
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Category Report‘Inside-out’ skincare trend gathers pace
It’s not just what you put on your skin and hair that counts
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NewsDrinks brands pull sponsorship of Wireless Festival over Kanye West booking
It follows a series of antisemitic remarks made by West in recent years
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NewsFunctional fungi innovator Dirtea tops Fast 50 list of food & drink brands
Functional fungi supplement brand Dirtea has topped a list of the UK’s fastest-growing food and drink brands, pipping 2024’s winner Trip to the top spot
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NewsJ2O unveils posh sparkling duo to target non-drinkers
The range has launched across grocery and convenience in both single cans and multipacks
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NewsVolvic enters functional water category with Vitamin+ range
The new range combines Volvic’s mineral water with added magnesium and B and C vitamins