All Adult soft drinks articles
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NewsTrip extends into functional hydration with magnesium and electrolyte powder
The blend contains electrolytes from Himalayan pink salt and coconut water extract
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ProfilesMonster Energy’s Adam Mehegan on VHS, spiders and Milli Vanilli
‘When you work in a fast-growing sector like energy drinks it can often feel like the full potential for category growth isn’t being realised’
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Comment & OpinionChanging the soft drinks sugar levy is a meaningless move
Shifting the landscape like this gives producers no certainty or confidence whatsoever, says Elise Seibold, chief operating officer at Suntory Beverage & Food GB&I
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NewsCarlsberg Britvic invests another £20m in expansion at Rugby factory
The move will create 34 new jobs and bring total investment in the site over the past five years to more than £60m
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NewsPlenish and Moju add new juice shots as category competition heats up
The juice shots segment will be worth £115m in retail sales value by 2027, according to NIQ forecasts
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NewsHuel adds Lite ready-to-drink trio in response to ‘US-led’ health trends
It comes amid the rising use of weight-loss drugs in the UK
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NewsRed Bull slowdown continues despite field sales investment uplift
Revenue growth also slowed from last year but remained in double digits
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NewsDash sales sparkle amid growth at home and abroad
Growth came across Dash’s omnichannel sales mix, co-founder Alex Wright noted
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NewsMother Root bags Dragons’ Den cash from Steven Bartlett
Non-alcoholic aperitif brand Mother Root has secured the backing of Steven Bartlett during an appearance on tonight’s episode of Dragons’ Den
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NewsDrip Water reuses bottles from defunct Almighty Water brand
The move had prevented 80,000 bottles from going to waste, Drip said
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NewsIrn-Bru apes Red Bull with limited-edition Winter Bru
The NPD would be backed by PR and influencer activations to boost engagement, Irn-Bru said
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NewsMatch Tonic Water seals grocery debut with Waitrose
Match Tonic Water’s Indian and Mediterranean SKUs will land with the retailer from mid-October
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NewsAvallen Solutions to launch software-based sustainability platform for drinks brands
Avallen Solutions is seeking 20 SME drinks producers across all categories to test a beta version of the software
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Promotional FeaturesCan-do: why brands must show how drinks containers promote ‘circularity’
Consumers are well aware of ‘recyclability’ and ‘sustainability’, but new research shows they need help getting to grips with the ‘circular economy’ and how beverage cans play into that.
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NewsAqua Libra rebrands and adds Blueberry & Pomegranate flavour
The launch will be supported by a campaign from October
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News‘Disappointing’ year for SHS as margins squeezed and sales fall
Revenue at SHS fell 5.1% in the year to 27 December 2024, slipping by just over £30m to £631.5m
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NewsTaste the ‘number one’ concern for functional drinks shoppers
Over half of those surveyed said taste was “very important”, the highest of all decision factors surveyed
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NewsFever-Tree plots further non-alcoholic innovation in response to growing demand
Retailers were demanding new non-alcoholic serves, Fever-Tree CEO Tim Warrillow said
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NewsFever-Tree’s profits fall after Molson Coors tie-up
Molson Coors bought a stake in Fever-Tree this year as part of a deal to produce, distribute, and sell the drinks brand in the US
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NewsStarbucks extends Frappuccino lineup with multiserve format
Caramel and Creamy Mocha Delight flavours will be available in 700ml plastic sharing bottles from major grocery stores this month