All Adult soft drinks articles
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NewsTrip stumbles over unauthorised health and nutrition claims
The breaches related predominantly to third-party studies reproduced on Trip’s website
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NewsTrip Mindful Blend range ‘outselling’ CBD drinks
Mindful Blend would account for two-thirds of all Trip sales globally in 2025, the supplier predicted
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NewsXoxo Soda quells name change fears after EU trademark ruling
The brand has seen an attempt to register its trademark in the EU rejected
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NewsCosta Coffee revamps RTD range to reverse sales freefall
Costa Coffee sales have suffered amid growing competition in the RTD coffee fixture
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NewsAG Barr strikes deal with Thomas ‘Hal’ Robson-Kanu to partner with The Turmeric Co
AG Barr’s deal with The Turmeric Co will support the former Wales footballer’s ambitious plans to supercharge growth in the healthier drinks category
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NewsJ2O unveils new look and on-pack promotion
New packaging would keep the brand relevant for its current audience and recruit Gen Z shoppers, J2O said
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NewsLipton Ice Tea rapped over ‘misleading’ stunt pretending to axe Peach flavour
The watchdog ruled the prank was likely to dupe consumers
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Comment & OpinionDash does different with polyamory-based campaign
Dash’s drinks might have short ingredient lists, but this ad focuses on what it has packed inside
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NewsDelamere launches iced tea in time for the summer
The brand is launching a two-strong range (rsp: £1.17) consisting of Peach & Passionfruit and Matcha, Lemon & Hemp into Asda from 7 July
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NewsOlipop hints at UK launch with trademark move
Olipop has grown exponentially amid rising interest in healthier soft drinks
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NewsRibena unveils ‘heritage’ inspired rebrand and £7m push to reverse sliding sales
It comes with sales of Ribena having slid by 0.6% to £122.7m, on volumes down 2% last year
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NewsFSA encourages CBD brands to reformulate in updated guidance
The FSA said it was now “recommending that products are reformulated” in line with evidence published by its independent scientific committee on CBD and THC
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NewsVirtue Drinks moves into hydration with clean-label sachets
The sachets contain ingredients including Himalayan pink salt and marine-sourced magnesium and calcium
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Comment & OpinionHow to make the functional drinks flywheel spin faster
Functional needs to be more than interesting – it needs to be designed for mass-market, says Al Duffield, founder of Vital Drinks
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NewsDash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
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Comment & OpinionIs the ‘disruptive’ Punishment Juice too edgy for M&S?
M&S is obviously confident Punishment Juice’s negative-sounding name won’t hamper sales
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NewsCawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
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Promotional VideosHow premiumisation is fueling the alcohol-ready-to-drink category
The alcohol ready-to-drink category is experiencing phenomenal growth, now worth £630m in the UK. In this video, we speak to industry experts to dig into the trends and consumer behaviours that are driving this category
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NewsWimbledon favourite Carlos Alcaraz joins Danone as global ambassador
The 22-year-old Spanish player will play a cross-functional role across the group’s brands and categories to promote long-term healthy habits
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NewsInnocent names third UK&I managing director in just over a year
The new hire succeeds John Taylor, who is set to move on to a new role as GB franchise operations senior director at Coca-Cola