All Adult soft drinks articles – Page 6
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NewsRubicon deepens functional focus with vitamin water trio
It comes after Rubicon entered the energy drinks category in 2021
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NewsAG Barr hires Dino Labbate for CCO role following Britvic exit
Labbate is one of a string of high-profile departures from Britvic this month
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NewsVita Coco to bring ‘Treats’ line to UK shoppers
The NPD seeks to tap into ‘growing demand for healthier indulgences’
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NewsInnocent slashes annual losses on factory ramp-up and market share gains
Innocent Drinks has slashed its losses after heavy investment in its new Rotterdam factory drove efficiencies amid rising sales and regaining market share
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NewsTrip bolsters coffers with fresh celebrity investment
Investors include reality TV star Millie Mackintosh and supermodel Ashley Graham
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Comment & OpinionDoes the science behind M&S’s Yay Mushrooms range hold up?
Containing lion’s mane and reishi mushroom, M&S’s nine-strong functional drinks range is the first of its kind from a major retailer, but the benefits remain unclear
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NewsMoving Mountains eyes expansion into drinks, cereal and ice cream
The brand has applied to register its name as a trademark with the IPO across several additional classes
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NewsRadnor Hills taps AG Barr commercial director for board role
Kemp has spent 21 years on the board of AG Barr
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NewsDaily Dose expands senior leadership team with new CFO and CCO
The pair had joined at a ‘pivotal moment’ said Daily Dose founder George Hughes-Davies
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Range PreviewExplore mushrooms, brain and gut food in Marks & Spencer's health range overhaul
M&S is doubling down on health and wellness with new science-backed products designed for a new breed of informed consumer
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NewsRebel Kitchen unveils ‘world-first’ camu camu berry shots
The shots will launch in grocery multiples from next month
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Analysis & FeaturesThe Scottish Bee Company: evolving to embody ‘the essence of a Scottish larder’
Passionate about bees, Iain and Suzie Millar launched their business in 2017 with heather honey, before expanding into dressings, vinegars and a charity to promote pollinators
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NewsViral ‘chewable’ soft drink Mogu Mogu bolsters retail presence as sales soar
The brand is now stocked in more than 1,250 stores nationwide
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NewsChallenger ‘superfoods’ brand Rheal extends into wellness shots
The shots are made from cold-pressed juice and added ‘superfood’ ingredients
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NewsM&S backs brain health and mushrooms in new year NPD drive
Two brand new functional food & drink ranges have launched into M&S food halls and Ocado
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NewsSuntory Beverage and Food to make £6m sustainability investment at Coleford factory
The investment will cut Scope 1 emissions by an estimated 58%
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NewsCarlsberg takeover of Britvic given go-ahead by competition watchdog
The CMA announced in September it was to open an investigation into the deal
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Promotional VideosSoft drinks: why innovation is in the driving seat
What’s the story of soft drinks in 2024? Discover what’s been fuelling their continued growth and how major brand players are using their knowhow to tap into key opportunities.
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Category ReportSquash goes posh: Adult soft drinks category report 2024
Premium fruit cordials are booming as the wider adult soft drinks category struggles. Who’s cashing in on the posh squash trend?