Supreme has won the license for Tonino Lamborghini premium energy drinks, immediately launching six SKUs to trade customers.
Developed by Supreme’s innovation and product development teams, and manufactured at the group’s Clearly Drinks factory, the drinks will be distributed by the group across UK, Europe, the Middle East and China.
Tonino Lamborghini is the luxury lifestyle brand developed by Lamborghini founder Ferrucio Lamborghini’s son, Tonino, and the cans prominently feature the brand’s famous bull crest.
“We are delighted to welcome another iconic brand into our energy drinks offering,” said Supreme CEO Sandy Chadha.
“Working with Tonino Lamborghini, we will be able to leverage premium brand licensing into our proven product development, manufacturing and supply chain capabilities, further demonstrating our ability to identify and execute high-quality partnerships.”
Supreme has built momentum in recent years by extending its offering well beyond vapes. Over the past two years, it has added Typhoo tea, Clearly Drinks and Slimfast to its portfolio.
And in April 2026, sales jumped 15% to £265m, a 15% rise. EBITDA was flat year on year at £40.6m. Supreme said it was boosted by “an excellent contribution” from Slimfast, which was acquired for £20m in October and is capitalising on the increase in GLP-1 users in the UK.
Tonino Lamborghini said the partnership reflected an exciting step in bringing the spirit of his brand into a “dynamic and fast-growing category”.
“Together, we look forward to building a premium energy drink range that resonates with consumers across the UK, Europe, the Middle East and China.”
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