All Adult soft drinks articles – Page 10
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Promotional VideosHow premiumisation is fueling the alcohol-ready-to-drink category
The alcohol ready-to-drink category is experiencing phenomenal growth, now worth £630m in the UK. In this video, we speak to industry experts to dig into the trends and consumer behaviours that are driving this category
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NewsWimbledon favourite Carlos Alcaraz joins Danone as global ambassador
The 22-year-old Spanish player will play a cross-functional role across the group’s brands and categories to promote long-term healthy habits
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NewsInnocent names third UK&I managing director in just over a year
The new hire succeeds John Taylor, who is set to move on to a new role as GB franchise operations senior director at Coca-Cola
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NewsFunctional growth matches entire carbonated soft drinks category, new data shows
The biggest growth drivers for functional soft drinks were health shots, kombucha and gut health drinks, and CBD beverages
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NewsAldi adds own-label kombucha range in response to growing demand
Searches for kombucha on Google in the UK are up 26% year-on-year
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Category ReportEnergy hits new heights: trends in energy products 2025
As traditional energy drinks go from strength to strength, a new wave of challengers are broadening the sector’s horizons. How high can they climb?
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NewsCaffeinated candy startup Ruly raises £500k for UK retail rollout
Each 42g pack of Ruly sweets contains 80mg of caffeine, alongside guarana and B vitamins
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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NewsFever-Tree’s US expansion undeterred by Trump’s tariffs
Fever-Tree sold an 8.5% stake to Molson Coors in January as part of a strategic partnership to expand across the US
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NewsTrip rolls out Wild Strawberry NPD with on-pack Calm promotion
Trip’s NPD has rolled into Sainsbury’s, Tesco and Waitrose
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NewsHarry Kane backs functional drinks brand Vital
Kane has previously backed numerous food and drink brands including Bio&Me, Urban Legend and 3Bears
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NewsHydration challenger Punchy grows distribution and adds Mexican Lime NPD
Punchy’s latest flavour was unveiled by the supplier earlier this month
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NewsFever-Tree continues NPD drive with non-alcoholic cocktail duo
The drinks are made with botanicals and free from artificial flavourings or sweeteners
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ProfilesMy food & drink job: Freddie Davies, head of foodservice & OOH, Tenzing
‘Consumer habits take longer to change than you might think’
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NewsMonin adds matcha concentrates to tap growing TikTok trend
There were nearly a million searches for matcha on TikTok last year
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NewsSea moss drink Omoss set for ‘UK first’ launch
Omoss is made from hand-harvested Irish sea moss
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NewsCBD drinks brand Trip racks up losses amid global expansion
The business, launched by Olivia Ferdi and Dan Khoury in 2019, accumulated losses of £5.6m in the year ended 28 February 2024, according to unaudited accounts filed at Companies House. It comes on top of a similar deficit in the prior year and takes total losses at the business to £13.9m
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NewsCoca-Cola returns as Premier League soft drinks partner
Coca-Cola was previously a sponsor of the competition until 2022
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NewsFormula 1 star Lando Norris and Monster team up to launch zero-sugar energy drink
Monster Lando Norris Zero Sugar will roll out from June
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NewsJonny Wilkinson’s One Living debuts five-strong functional shots range
The range will sit alongside the brand’s kombucha, cold-pressed CBD drinks and water kefir products