All Adult soft drinks articles – Page 10
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Comment & OpinionFever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion
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NewsAustralian coffee brand Hunt & Brew arrives in the UK
The drinks will be made in the UK, in Berkshire
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NewsFever-Tree denies sponsoring Republican National Convention
The brand’s logo appeared on a list of partners on the website of the event’s organiser
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NewsGoodrays adds former Monster marketing director to senior team
He joins after a five-year stint at the energy drinks giant
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NewsTenzing launches ‘world’s strongest’ natural energy drink with 200mg of caffeine
It contains more than two-and-a-half times the caffeine content of Red Bull
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NewsTesco launches non-alcoholic mocktail trio
The launch came with interest in low & no drinks soaring, Tesco said
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NewsCoca-Cola launches personalised Diet Coke packs in stores
More than 150 different names are available
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NewsMoju adds two senior hires as volumes soar
Both Dalton and Street will report into CEO Rich Goldsmith
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NewsDash hails its health credentials in major OOH push
The campaign will run alongside sampling in key cities across the UK
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Comment & OpinionA Carlsberg Britvic ‘one-stop shop’ is compelling but not a done deal
Improved deal has the blessing of the Britvic board, but its shareholders may still wish to hold out
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NewsCarlsberg to buy Britvic in £3.3bn deal
The deal will see Britvic shareholders receive a 36% premium for their shares
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NewsReady-to-drink coffee ‘too reliant’ on promotions, Grind CEO says
Abrahamovitch said competition between leading RTD brands was putting downward pressure on pricing, and suppliers needed to offer higher quality products
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Events & AwardsGrocer Gold Awards 2024: Dash Water is Soft Drinks Brand of the Year
The brand’s fun stunts have bolstered brand awareness and helped its social media following soar
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ProfilesMy food & drink job: Daniel Coulter, brand activation manager, Jimmy’s
‘Watching people pick them up off the shelves while doing your weekly shop is pretty rewarding’
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NewsTrip snaps up two former Britvic employees as first c-suite hires
Trip said it was ‘expanding its c-suite to prepare the brand for its next stage of growth’
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Analysis & FeaturesWhy has Carlsberg tabled a £3bn bid for Britvic, and why was it knocked back?
The Danish brewer’s bid has set Britvic shares racing. But who stands to benefit most from a potential pairing?
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NewsHip Pop hires Britvic sales executive to complete senior leadership team
The team is headed up by Hip Pop CEO Graham Beales
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NewsActiph partners with Marvel to launch Deadpool & Wolverine bottles
The collaboration will be promoted in stores with ‘eye-catching activations’
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Analysis & FeaturesHow manufactured food and drink can be healthier – the experts wade in
Amid delays to HFSS restrictions and growing concerns around ultra-processed foods, campaigners are calling on food manufacturers and retailers to set a precedent for public health
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NewsLavazza adds trio of ‘authentic Italian’ iced coffee RTD cans
The drinks are made with 100% arabica coffee and semi-skimmed milk