Beyond Meat has announced its first step into protein drinks with the launch of Beyond Immerse.
The lines combine plant protein, fibre, antioxidants and electrolytes and are designed to “replenish the body with every refreshing sip”.
The line will debut in the US direct from the business with three flavours: Peach Mango, Lemon Lime and Orange Tangerine.
“With Beyond Immerse, we are bringing our pioneering expertise in unlocking the power of plants to a functional beverage line,” said Ethan Brown, founder and CEO of Beyond Meat. “Our intent is simple: immerse the consumer in the remarkable nutrition of plants – from protein to fiber, with the addition of antioxidants and electrolytes – all in a single refreshing and satisfying 12 fl oz drink.”
Each flavour comes in two protein options, 10g or 20g per can, and contains 7g of fibre.
“Beyond Immerse has been specially and carefully designed to provide nutrients that are critical to muscle health, gut health, and immune function, so that whatever the goal is, consumers can go Beyond,” he added.
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