Soft drinks - carbonates & energy drinks 2025: Sales fizz for functional soda brands

TRIP CBD Infused

Functional soft drinks have sparkled this year, as the rise of Trip and Goodrays illustrates

Functional soft drinks have sparkled this year. Take fast-growing disruptor Trip. It’s recorded a 86.4% value gain on volumes up 88.4%. It follows a year in which the brand announced its Mindful Blend range – which contains the likes of magnesium and ashwagandha – was outselling its flagship CBD line.

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