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Sports nutrition 2025: Protein bars surge despite UPF debate
By Rob Brown2025-12-12T11:00:00
Joe Wicks might want to look away: sales of protein bars and other sports nutrition products are booming
Health campaigner Joe Wicks might want to look away. The reason: sales of protein bars and other sports nutrition products are booming. Overall value sales of what Wicks called a “ticking time bomb of ultra-processed food” in October have surged 16% on units up 5.2%.
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