Soup 2025: Chilled soup heats up as ambient falls

soup

Soup brands have served up a steady stream of innovation as they’ve looked to claw back volumes

No bowl, no heating. That’s the USP of Romanian challenger Dozz, which debuted its 10 fresh soups in September – each in a convenient 310ml drinks can that can be easily slurped on the move (see Top Launch, below).

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