Biscuits & cakes 2025: Sweet treats tap global flavours

Biscuits cookies

The cakes & biscuits category is fast becoming a hotbed of international, on-trend innovation

Japanese yuzu, Dubai chocolate and Jamaican ginger. Three of a tranche of global flavours to land in the cakes & biscuits category in the last year – which is fast becoming a hotbed of international, on-trend innovation.

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