Spreads & jams 2025: TikTok aids nut butter and honey

peanut butter toast

The never-ending appetite for chilli-infused lines has added some heat to sales

Hot honey seems to be everywhere right now. On TikTok, videos tagged #hothoney have amassed more than 100 million views over the past year. They depict foodies making their own ‘swicy’ (sweet and spicy) sauces, drizzling them over pizza, fried chicken and other savoury dishes.

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