All Top Products articles
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Comment & OpinionThat grocery innovated so impressively throughout such a tough year is astounding
It’s a huge credit to the sector that it’s by and large kept delivering the goods this year
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Reports
Top Products 2021: grocery’s fastest falling products and categories this year
Products and categories that were popular at the height of the pandemic have taken a hit this year
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Comment & Opinion
Which pandemic shopper habits are sticking in this year’s Top Products Survey?
Uncertainty abounds but new consumer habits are becoming clearer to see, says Rachel White, NielsenIQ MD UK & Ireland
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Video
Story of 2021: How health and sustainability is shaping soft drinks
The new normal has seen single cans make a comeback, contributing to big gains for the soft drinks industry. Carbonates are up 5.6% in value on volumes up 3.6%. Sports & energy drinks have grown 15.2% in value, while volumes are up 8.5%.
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Reports
Top Products 2021: grocery’s fastest growing products and categories this year
Drinks dominate this year’s fastest-growing list. But one unexpected product has taken a leap
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Reports
Top Products 2021: the top launch in every grocery category this year
Each of the 48 categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2021. Here we list every Top Launch and why we chose it.
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Reports
Sauces – cooking 2021: home cooks keep sauces in good shape
Cooking sauces were always going to struggle against the tough comparables of last year
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Reports
Meat-free 2021: challengers clean up with fake meats
How much meat is really in that sausage? ‘None’ is increasingly the correct answer
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Reports
Personal care – oral 2021: health trend hikes sales of mouthwash
Brits have said bye-bye to bad breath, snapping up an extra 2.6 million packs of mouthwash over the past year
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Reports
Personal care – male grooming 2021: men on the move return to grooming
With suppliers eyeing a revival, it’s brands with a posher offer that are standing out across the larger male grooming category
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Reports
Confectionery – chocolate 2021: choc rallies as HFSS ban looms
Chocolate is about to get whacked with a regulatory stick, as a clampdown on promotional space and deal mechanics looms for HFSS products
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Reports
Cake 2021: celebration and fancy cakes grow
Shoppers have been opting for pricier, party-friendly lines amid the resurgence of social events
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Reports
Bread 2021: everyday brands face struggle
The category’s loss is largely down to the performances of Warburtons and Kingsmill
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Reports
Petcare 2021: pandemic pet boom drives treat sales
Some 3.2 million households acquired a pet in the year after the first lockdown was announced
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Reports
Household – cleaning 2021: pandemic hygiene has had its day
Brits have returned to more normal buying habits as restrictions have eased
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Reports
Confectionery – sugar 2021: mints, gum & sweets show slow recovery
The past year has left a sour taste in the mouths of candy suppliers
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Reports
Oils 2021: sales slowing as inflation takes hold
Seven of the top 10 brands are in value decline now Brits are once again eating out and on the move
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Reports
Biscuits 2021: convenience key again as 2020’s sales boom levels off
The sweet biscuit sector has shed the £48.6m gain reported in last year’s Top Products
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Reports
Personal care – cosmetics 2021: makeup sales still in need of a facelift
Make-up’s decline from 2020 has slowed, but another year of restrictions doesn’t look pretty
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Reports
Alcohol – wine 2021: wines enjoy the biggest booze boost
The reopening of pubs and restaurants has done little to change the trend of at-home drinking
