All Top Products articles
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Comment & OpinionOur final issue of the year is a cracker!
The headline has to be the healthy switches consumers have made, with vape sales falling dramatically, while the biggest category volume increase was seen in smoking cessation products
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Analysis & FeaturesHow the psychology of price hikes has played out on shelves
The unwelcome return of inflation has prompted a wide range of tactics. How have shoppers responded and what should brands do next?
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RankingsThe 20 fastest growing and shrinking categories of 2025
The Grocer’s Top Products Survey 2025 in association with NIQ found these products to be the most significant in terms of volume lost and gained over the past year
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Comment & OpinionTop Products 2025: cash-strapped shoppers seek added value
Intentional spending doesn’t automatically translate into a single-minded hunt for the lowest prices or loyalty-led discounts, says Julian Crane, MD UK&I at NIQ
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RankingsDairy - cheese 2025: Natural trend drives up cheese sales
Category value is up £216.2m on a volume gain of 11.6 million kilos
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RankingsMeat-free 2025: UPF concerns boost clean-label brands
In a declining meat-free market, tofu and tempeh are bucking the trend thanks to ‘clean’ ingredient decks
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RankingsCereal 2025: Rival brekkie options steal cereals’ share
Younger consumers are opting for diverse breakfast options, whilst smaller, health-focused brands pile pressure on the big players
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RankingsFrozen food 2025: Frozen hit by costs and UPF concerns
Food’s not the only thing that’s been put on ice in the frozen aisle
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RankingsSoft drinks - juices & smoothies 2025: Functional juice shots fuel growth
Juice & smoothie players boasting functional benefits are reaping the biggest rewards
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RankingsCooking sauces 2025: Brits splash out on herbs and spices
Home cooks have been freshening up their spice racks this year, with an extra £27.8m spent on dried herbs & spices
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RankingsDairy - drinks 2025: Health-savvy Brits drive huge gains
Three trends - gut health, protein and caffeine - have been instrumental in massive gains for flavoured dairy drinks and drinking yoghurt
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RankingsSoup 2025: Chilled soup heats up as ambient falls
Soup brands have served up a steady stream of innovation as they’ve looked to claw back volumes
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RankingsEggs 2025: Growth slows but eggs still in good shape
As the average price per pack surged 8.4%, the category was singled out this year as a key driver of food price inflation
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RankingsDairy - butters & spreads 2025: ‘Challenging’ year amid inflation
Branded butters & spreads are on a slippery slope, and overall category volumes are in the red by 2.7%
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RankingsBatteries 2025: Higher prices slow charge of the brands
Brands’ power in batteries & chargers is waning. Still, it’s nothing when compared with the travails of own label, where losses are accelerating
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RankingsCanned & ambient goods 2025: Volumes rise for only one subsector
It should have been a great year for canned & ambient food, but only one of the six sectors covered here achieved volume growth
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RankingsBaby & infant products 2025: Babyfood hit by problems for pouches
In April a BBC Panorama investigation concluded several babyfood brands had made misleading health claims about pouched lines - and the fallout can be seen in NIQ’s numbers
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RankingsFresh - meat, fish & poultry 2025: Pricey beef losing out to cheap meat
After a buoyant 2024, this year has brought a stark change in fortunes for the meat sector
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RankingsHousehold - cleaning 2025: Price rises a dirty word in homecare
Homecare brands are doing their best to absorb cost increases without passing them on to shoppers
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RankingsPersonal care - hygiene 2025: Unilever freshens its hygiene offer
Unilever’s been freshening up its personal care portfolio





