All Top Products articles
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InterviewsHow refusing to be beige made Jason’s Sourdough the UK’s third-biggest bread brand
In six years, Jason Geary has built the UK’s third-biggest bread brand, thanks to a focus on quality and going beyond ‘beige’
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Analysis & FeaturesHow HFSS rules will make ad creatives work harder
The new HFSS ad guidelines will cramp the style of advertisers but the strictures may also present opportunities to flex the creative muscle
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Comment & OpinionAre UK meat sales soaring – or is someone telling porkies?
A report in The Telegraph said ‘a growing number of supermarket customers switched back to beef, lamb, pork and poultry this year while shunning meat-free options’ – but alas, this is not the case
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Analysis & FeaturesThe best product launches in every fmcg category for 2025
From pastry toasties to Palestinian lager and Dubai chocolate to deodorant, this is every category’s most significant product launch of 2025
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Comment & OpinionOur final issue of the year is a cracker!
The headline has to be the healthy switches consumers have made, with vape sales falling dramatically, while the biggest category volume increase was seen in smoking cessation products
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Analysis & FeaturesHow the psychology of price hikes has played out on shelves
The unwelcome return of inflation has prompted a wide range of tactics. How have shoppers responded and what should brands do next?
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RankingsThe 20 fastest growing and shrinking categories of 2025
The Grocer’s Top Products Survey 2025 in association with NIQ found these products to be the most significant in terms of volume lost and gained over the past year
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Comment & OpinionTop Products 2025: cash-strapped shoppers seek added value
Intentional spending doesn’t automatically translate into a single-minded hunt for the lowest prices or loyalty-led discounts, says Julian Crane, MD UK&I at NIQ
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RankingsPersonal care - health 2025: Supplements become core to wellness
The ongoing shift towards the proactive use of supplements to keep symptoms at bay has made vitamins, minerals & supplements (VMS) the standout performer in health
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RankingsPetcare 2025: Preventative care trend benefits the UK’s cats and dogs
Sales of supplements for people are booming - and that’s sparked a push toward preventative healthcare in petcare too
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RankingsDairy - cheese 2025: Natural trend drives up cheese sales
Category value is up £216.2m on a volume gain of 11.6 million kilos
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RankingsDairy - drinks 2025: Health-savvy Brits drive huge gains
Three trends - gut health, protein and caffeine - have been instrumental in massive gains for flavoured dairy drinks and drinking yoghurt
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RankingsEggs 2025: Growth slows but eggs still in good shape
As the average price per pack surged 8.4%, the category was singled out this year as a key driver of food price inflation
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RankingsDairy - butters & spreads 2025: ‘Challenging’ year amid inflation
Branded butters & spreads are on a slippery slope, and overall category volumes are in the red by 2.7%
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RankingsFresh - meat, fish & poultry 2025: Pricey beef losing out to cheap meat
After a buoyant 2024, this year has brought a stark change in fortunes for the meat sector
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RankingsDairy - yoghurt 2025: Brits turn to natural, full-fat yoghurts
Brands to benefit from demand for natural yoghurts include standout performer Fage and Yeo Valley
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RankingsFresh - fruit & veg 2025: Record heat fuels boom in berry sales
Weather records were smashed in 2025 - and the effect on fresh fruit & veg sales is clear
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RankingsCereal 2025: Rival brekkie options steal cereals’ share
Younger consumers are opting for diverse breakfast options, whilst smaller, health-focused brands pile pressure on the big players
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RankingsBatteries 2025: Higher prices slow charge of the brands
Brands’ power in batteries & chargers is waning. Still, it’s nothing when compared with the travails of own label, where losses are accelerating
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RankingsCanned & ambient goods 2025: Volumes rise for only one subsector
It should have been a great year for canned & ambient food, but only one of the six sectors covered here achieved volume growth