Are UK meat sales soaring – or is someone telling porkies?

By Grace Duncan2025-12-15T16:26:00

supermarket shopper chicken meat poultry compare aisle

A report in The Telegraph said ‘a growing number of supermarket customers switched back to beef, lamb, pork and poultry this year while shunning meat-free options’ – but alas, this is not the case

According to The Telegraph this weekend, it was all good news for the meat sector, as consumers turned their back on vegan products to spend £500m more on meat over the past 12 months. While this is true, The Grocer’s Top Products data from NIQ shows a much bleaker picture.

Are UK meat sales soaring – or is someone telling porkies?

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