Dairy - drinks 2025: Health-savvy Brits drive huge gains

milk drinking GettyImages-90882449

Three trends - gut health, protein and caffeine - have been instrumental in massive gains for flavoured dairy drinks and drinking yoghurt

Sugar – or the removal of it – is set to be a key focus for makers of dairy drinks. In November, they were made subject to the Soft Drinks Industry Levy – the so-called sugar tax.

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