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The 20 fastest growing and shrinking categories of 2025
By The Grocer2025-12-12T12:48:00
The Grocer’s Top Products Survey 2025 in association with NIQ found these products to be the most significant in terms of volume lost and gained over the past year
Nicotine replacement
▲ 23.8%
Nicotine replacement’s performance has been driven by soaring demand for nicotine pouches and major investment by Big Tobacco.
Dive into the Vaping & Tobacco report here.
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